国际消费者研究

全球经济正在迅速变化，为企业带来新的机遇。   

With technology and transportation, it is easier than ever to build brands in multiple markets overseas.  Emerging markets are growing and providing new customer bases.  Yet, challenges exist with language, culture, norms and rules.  SIS helps companies understand their strategic opportunities and challenges.   

新兴市场

不同市场的消费者行为各不相同。巴西、俄罗斯、印度和中国被称为“金砖四国”，占世界人口的三分之二。它们共同为世界国内生产总值做出了巨大贡献。墨西哥、南非和土耳其等国家也属于这一类别。

Emerging markets have become the engines of economic growth, rapidly gaining share of the world economy. These markets also continue to have fast-growing “new rich” sectors existing alongside large “poor” populations.  Also relevant are the developing and developed markets such as South Korea, Taiwan, Singapore, and those Eastern European nations that recently changed from centrally planned to market economies.  我们对这些市场有透彻的了解。 

When researching emerging markets, companies gain vital knowledge to ensure they do not waste time – or worse, make poor decisions based on incorrect analysis or misinformation. Businesses should research and heed the do’s and don’ts of every market. Some methodologies that work in certain markets will not work in other markets.  We provide that insight.

消费者研究趋势

人工智能 (AI) 和机器学习可能会对市场研究行业产生重大影响。得益于 Amazon Echo 和 Google Home，AI 已经进入了消费者领域。它改变了游戏规则，颠覆了流程，使研究人员能够提供更具成本效益和更快的洞察。

大多数互联网用户已经拥有智能手机，而且会有更多的人拥有。当受访者收到参与调查的邀请时，他们通常会在智能手机上完成调查。因此，市场研究人员必须调整他们对智能手机的态度。另一种选择是从一开始就禁止这些设备参与调查，这通常是不可取的。

在线数据抽样现已成为市场研究行业的重要焦点。在线数据抽样通常比所有其他数据收集方法都快，尤其是对于大样本量的数据，因为受访者可以自己快速阅读和回答问题，从而节省时间。

研究工具

• 在线方法论的兴起。 The prominence of the Internet and other, similar technologies, have given us more innovation and flexibility to improve research design, to link up with millions of people, and to communicate with them much faster. Online market research is less expensive than offline analysis. It is also faster than offline, and subject matters are more flexible.
• 数字营销的兴起。 中国是全球最大的移动互联网用户国，其用户数量是美国的三倍多。中国消费者已经采用了超级应用，这些应用将他们生活的方方面面都整合到一个移动平台上。了解这些趋势和类似的趋势，可以为营销人员提供进入不同市场的独特机会。

• New designs for in-store research. In-store market research has several benefits, for example, it impacts product placement and that of advertising and promotions, and it provides insights into consumers’ behavior. It also gives the store owner an idea of daily, weekly, or monthly traffic, and it helps determine product pricing.
• 面对面的方法。  根据市场情况，我们采用许多其他方法，例如焦点小组、访谈、调查、电话访谈、人种学和拦截。

这是全球经济

企业往往出于必要而决定将公司推向国际，但如果缺乏市场信息，或者对需求的预测有误，公司就会遭受损失。他们需要了解自己和竞争对手的优势和劣势，以便谨慎地抓住机遇，在全球经济的快速转型中前行。

SIS is widely recognized as a world leader in International Market Research.  We provide over 40+ years experience, extensive market coverage, our best practices and many other advantages.