SIS 零售市场研究 | 店内市场研究

SIS 零售市场研究深入了解了消费者在零售环境中如何互动。

通过商店和街道拦截、跟店调查、人种学研究和其他方法，这项研究可以提供详细的见解，帮助企业开发有效的市场。

Our retail market research provides insight into:

• 最佳实践
• 行为
• 客户的需求
• 客户参与和接触点设计
• 渠道智能
• 竞争洞察
• 转化数据
• 客户体验和服务
• 楼层布局
• 店内和购买点 (PoP) 展示
• 消息传递
• 动机、感知与态度
• 痛点
• Pricing, product and marketing mix insight
• 促销效果
• 购买习惯
• 区域差异
• 交通习惯

利益相关者审计和商店审计

利益相关者审计使公司能够客观地跟踪其绩效并更好地了解如何满足其最重要的客户需求。

我们在利益相关者审计方面的优势源于我们在所有市场要素中收集信息的方法，从而全面了解整个市场格局。

Our approach provides flexibility for our researchers to probe beyond spoken words and across borders. Further, our past experience and thought leadership in Generational Market Research allows us to interact with and understand age segments in their own terms.

Our Stakeholder Audit studies can involve a Store Audit component at the retail level. Companies discover how much a product has been sold by retail location, the effectiveness of their own and competitors’ promotional strategies, insight about retailer infrastructure, the satisfaction of retailers and new opportunities.

案例研究：全球利益相关者审计

一个典型的例子是我们为一家大型信用卡公司进行了为期多年的 20 个国家的利益相关者跟踪研究。

SIS interviewed merchant stakeholders at the local retail level to determine where the card was accepted, to identify why the card was not accepted and to specify where opportunities remained. We conducted the research in over 15 languages and delivered strategic analysis to the client to guide their marketing program.

案例研究：美国利益相关者审计

SIS 为纽约市政府对唐人街的当地企业进行了一项利益相关者研究。

我们的 researchers conducted 306 face-to-face interviews in Mandarin and Cantonese. The outcome was a socioeconomic analysis for an environmental impact statement regarding their views on a new Security Zone in the area.