包装市场研究

Packaging is also known as the packing function. Another way to look at it is as the art of placing and protecting products for storage, sale, delivery, and use. In other words, packaging prepares products for storage or transport. It has become further developed in recent years. Packaging became popular during the last century, and marketers use it in many different ways to boost sales.

Packaging dates back to 1035 when merchants visited markets in other countries. The sellers wrapped their spices, veggies, and hardware in paper packages for customers. Over time people got better ways to pack things. They started using natural materials like baskets, wooden boxes, pottery vases, and woven bags. The field progressed when Michigan State began to offer degree courses in the subject of packaging. From there on, it started getting the attention of buyers.

包装为何重要？

包装有很多好处。它对世界各地的许多公司来说都很方便。包装的主要用途是保护产品免受极热和极冷的影响。此外，它还可以保护产品免受挤压、振动和质量损失。此外，它还可以防止产品泄漏、破损、灰尘和潮湿。

适当的包装也使客户和搬运工受益。包装上的展示使他们可以轻松携带货物。不同的容器和包装样式也使搬运工的工作更轻松。

其他原因包括：

• 为了实现营销
• 创造利润
• 添加品牌形象
• 提供简便的产品 ID
• 防止产品变质

主要职位

这一领域的工作涉及一些体力活动，而且必须有组织性。除了通常的包装和运输外，该行业还为员工提供福利。包装行业的工作范围很广，包括包装工、装配技术员、装卸工和仓库工人。

包装工负责为供应商安排和运输货物。他们在仓库工作，准备产品的装运。他们负责包裹的测量、称重等工作。

仓库工人负责接收和分类库存。同样，有时他们还必须准备包裹并进行库存检查。他们通常每天都要使用重型设备工作。

企业为什么需要包装市场研究？

First, businesses need this industry for the safety of the product. It protects the product during shipping from different locations. Packaging also keeps the product safe during shipment and prevents damage from the movement. Another key point is that it ensures that customers don’t receive broken items that they will need to bring back to the company.

Marketers need packaging for promotion, also to increase sales and consumers. It’s also an excellent way to let customers know how to contact you and order even more products. All in all, the packaging is a needed part of the branding process.

关键成功因素

营销和包装密不可分。事实上，公司使用包装上的标签来吸引潜在买家。这些标签告诉消费者如何订购，并向他们提供位置和联系信息以及产品用途。它甚至解释了如何处理和回收产品。它吸引顾客购买更多产品。

Packaging is one of the most typical ways for marketers to build their brands. It increases sales and can at least boost the company’s image.

关于包装市场研究

Are you looking to begin your packaging business or invest in a partnership in one? Our company knows how hard (and scary) it can be to start a packaging business. For this reason, we have focus groups to help gather the data you may need. We also do strategic, qualitative, and quantitative research to help you. The result is happy customers. So contact us today! We’re always ready and waiting to help.