夏威夷的市场研究

夏威夷是美国的一个岛州，位于太平洋，距离美国大陆以西 3,758 英里。

该州由小岛、小岛、岩石、珊瑚礁和环礁组成。夏威夷拥有八个主要岛屿组成的群岛，居住着近 150 万美国人。所有夏威夷人都是天生的美国公民，因为夏威夷是美国五十个州之一 

岛民以多种方式谋生。许多人利用岛屿提供的自然资源。他们通过与其他州相同的主要手段创造收入。这些手段包括农业、渔业、制造业和服务业。当然，具体情况因地区而异。夏威夷生产的农产品与阿拉斯加或科罗拉多州不同。

食品、农业和渔业

Farmers on the islands rear animals and cultivate crops to harvest and sell to customers. In this way, they earn revenue, which they use to support their livelihood. Chickens, cattle, and hogs are the most common livestock reared and sold on the islands. Farmers also sell their by-products, such as dairy and eggs. 

您听说过夏威夷披萨吗？它不是任何岛屿的发明。但是，这种披萨的独特配料是火腿和菠萝。菠萝长期以来一直是夏威夷的象征。这就是为什么许多人将菠萝与夏威夷群岛联系在一起的原因。菠萝和甘蔗是夏威夷最有价值的作物。澳洲坚果也是主要出口产品之一。然而，农民在选择种植农产品时一点也不受限。你还会发现鳄梨、香蕉、豆类、咖啡和玉米。番石榴、生菜、土豆和西红柿是岛上种植的其他一些作物。

太平洋环绕，渔民们拥有畅通无阻的捕鱼机会。许多人从事商业捕鱼。对虾、虾、剑鱼和金枪鱼是群岛的渔产品。岛民们也捕捞鲸鱼。

制造业

石油产品是夏威夷州出口的主要产品，2018 年该行业出口额接近 14 亿美元。夏威夷人通过制造过程为多种原材料增加价值。例如，他们制造飞机发动机零件和印刷报纸。夏威夷人还制造面包、糖果、苏打水、精制糖和一些果汁、用石头、玻璃和粘土制成的物品以及一些服装。夏威夷州还有一个充满活力的行业，即罐装菠萝以保存这种美味。 

服务机会

The service sector is where Hawaiians generate most of the state’s revenue. This sector makes up 9 percent of the state’s gross product, with services ranging from a plethora of options. The intangible money-makers of Hawaii do include community, business, and personal services. Health care is a service; the law is one as well. Accounting, engineering, and car rentals are all service-based. Also falling in the service category are finance, insurance, and real estate. The islands also have military services like the Army, Air Force, Navy, and Marines. 

旅行与旅游

旅游业是夏威夷最重要的创收服务之一。旅游业在创收方面发挥了最突出的作用之一。游客从世界各地来到这个被广为宣传的“天堂”。这些岛屿提供一流的住宿条件。客人还可以品尝夏威夷的精致美食。

关于夏威夷的市场研究

对于夏威夷州来说，市场研究有助于投资者。它帮助他们了解最突出的企业和行业是如何形成的。市场研究告诉潜在投资者为什么这些行业仍然是夏威夷人的首选行业。它有助于他们了解某个行业可能存在的问题。我们的分析还帮助他们找到这些问题的解决方案。

Qualitative Research informs companies why customers buy products.  Key Qualitative methods include Focus Groups, Customer Interviews, and Online Communities.  Quantitative Research measures the extent of certain buying phenomena and is often conducted by Online, Mobile, and App surveys.  They can see the statistics and exactly how well the industry is doing. Strategy Research informs companies about competition, innovation, industries, and Go-To-Market Strategy.  Armed with these insights, they can understand the customers’ reasons for supporting that industry. They can also see precisely how they can fit themselves in and make a profit.