蒙特塞拉特的市场研究

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蒙特塞拉特是英国海外领土。该岛位于安提瓜西南约 27 英里处，瓜德罗普西北 30 英里处。首府普利茅斯位于南部，直到 1997 年都是唯一的入境口岸。那一年，火山爆发摧毁了该镇的大部分地区。因此，政府将其大部分权益转移到布拉德斯庄园。这座新镇通常被称为“布拉德斯”，位于该岛的北半部。

社区

• 布拉德斯庄园自 1998 年起成为蒙特塞拉特事实上的首都。里面有一家银行、几家小商店、一个邮局、政府办公室、一家药店和一个图书馆。
• 戴维山 (Davy Hill) 靠近布雷兹庄园 (Brades Estate)。圣约翰 (St. John) 定居点位于东南方向一英里多一点的地方。
• 小湾是一座港口城镇，正在建设中，将成为蒙特塞拉特岛未来的首府。它毗邻布拉德斯庄园。

重点行业

Montserrat’s primary industries are tourism, textiles, and rum. Most of the exports consist of electronic parts sold to the United States. Other exports include plastic bags, limes, hot peppers, live plants, and cattle. The economy is small and open, and centered on tourism and construction. Tourism is the most important sector and accounts for about one-fifth of the GDP. Agriculture is also a key industry in Montserrat.

趋势

该岛仍在从 1997 年苏弗里埃尔火山爆发的阴影中恢复过来。岛上人口已从 1994 年的 13,000 人减少到今天的 5,000 人左右。英国政府承担了该岛大部分的运营预算，其中包括 每年 2500 万英镑。它的其他收入来自许可证、费用和财产税。它还从对进口商品征收的关税中获得收入。

蒙特塞拉特市场的优势和优势

This benefit may seem like a paradox. The very volcano that destroyed two-thirds of Montserrat has become a benefit. Not only does the island have a volcano, but that volcano is alive. Many people who saw the eruptions are there to tell their stories. It’s great stuff for tourism. The island’s strategic location is another benefit. Marketing efforts can reach English-speaking visitors in Antigua. They can also get to Dutch-speaking ones in Sint Maarten and French through Guadeloupe.

消费者群体

数据显示，蒙特塞拉特岛一半人口为女性，另一半为男性。岛上不到十分之一的居民居住在城市中心。其余的则居住在农村地区。至于在线数据，蒙特塞拉特岛拥有约 3000 名社交媒体用户。这一数字约占总人口的 63%。因此，Facebook 广告覆盖率相当不错。蒙特塞拉特岛只有约三分之一的人口使用 Instagram。相比之下，LinkedIn 的用户群占总人口的三分之二。

在蒙特塞拉特市场拓展业务的理由

The island continues to make headway since the volcanic eruptions. It has special trade agreements with Canada, the United States, and other Caribbean islands. Thus, there are potential markets for any business willing to take a chance. Also, Montserrat is a British overseas territory, so it has open-door access to the EU. Another plus is that the government embraces ex-pat investments. It has made it easy to buy domestic and business properties.

关于蒙特塞拉特的市场研究

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