圣马丁的市场研究

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圣马丁岛是加勒比海的一个岛屿，位于波多黎各以东约 190 英里处，陆地面积至少为 34 平方英里。法国和荷兰各占其领土面积的 60% 和 40%。法国一侧位于岛屿北部，是一个海外集体。荷兰一侧，即荷属圣马丁，位于岛屿南部。

What’s the best part of staying on this island? Visitors taste two lively but distinct cultures for the price of one vacation. Another key point is that the island is proud of its dual heritage and customs. Another great thing about St. Martin is that people and goods have free movement between the two sides of the island. As a matter of fact, there’s no physical border. The official currency of St. Martin is the Euro. Sint Maarten uses the Netherlands Antillean Guilder. Both sides accept the US Dollar for most transactions.

重点行业

圣马丁岛的热带地理位置每年吸引着众多游客。其经济以旅游业为主。同样，旅游业也为岛上大部分人口提供了就业机会。旅游业还开辟了许多行业，如酒店、餐馆、其他餐饮服务、游轮、航空公司、娱乐和交通。由于农业稀少，该岛大部分食品都依赖进口。主要出口产品是海船、废铝、家具和酒类。

社区

马里戈特

马里戈特是圣马丁岛的首府。这里洋溢着浓浓的欧洲风情，有高档的购物场所和悠闲的餐厅。小镇设有码头，您可以乘渡轮前往圣巴特岛、安圭拉岛和其他岛屿。

库佩科伊/低地

库佩科伊位于西北部荷兰边境。这里有赌场、高尔夫球场和一些不错的餐厅。这里还有许多昂贵的别墅，占据了岛上的这一部分。

东方湾/东方村

岛屿东侧的东方湾有许多度假出租屋。这里还有许多餐厅和小旅馆。此外，这里还是岛上最受欢迎的海滩之一。

趋势

圣马丁岛的气候非常适合旅游业。因此，大型游轮经常停靠该岛。此外，旅游业为圣马丁岛居民提供了许多就业机会。不过，它仍然落后于荷属圣马丁岛。机场、赌场和大型游轮码头都在荷兰一侧。从好的方面来看，圣马丁岛是美食爱好者的天堂，以拥有该地区最好的美食文化而闻名。

市场优势和优势

St. Martin’s residents, by law, pay the same electricity rates as all other French citizens. Their utility rates start at $0.12 per kilowatt hour for home users. Sint Maarten, in comparison, charges around $0.35/kWh. Another benefit of the St. Martin market is that companies can get an official ruling stating their tax system will not change. Moreover, dividends and capital gains are tax-exempt in St. Martin, and no withholding tax exists.

消费者群体

圣马丁岛的人均年薪为 $46,000。这种类型的数据至关重要，因为它使您能够向客户销售更多产品。您需要了解您的客户并了解他们的成长情况。他们有新的目标或价值观吗？他们面临新的挑战吗？他们的痛点是否发生了变化？您必须了解您的客户。如果不了解，您可能无法继续当前的营销活动。这样做可能会导致您显得麻木不仁。这就是定性、定量和战略市场研究的用武之地。

关于圣马丁的市场研究

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