台湾市场研究

台湾周边国家

台湾位于中国海以南、菲律宾以北。这个岛国距离中国东南海岸 110 英里。台湾海峡（又称福尔摩莎海峡）将其与大陆分隔开来。台湾的财富来自受过良好教育的公民。其中许多人从中国大陆移居到台湾。

市场消费者基础、优势和优势

中华民国一部分： Taiwan is well known for petroleum and iron refineries. Steel armaments and machinery production are among the goods and services Taiwan offers.

陈水扁总统上任后，台湾政局不稳，但经济专家预测台湾经济仍将扩张。 

世界上承认台湾为国家的国家并不多，只有危地马拉、海地、马绍尔群岛和梵蒂冈城承认台湾为国家。 

台湾——诞生于政治分离：台湾遭受世界超级大国的敌视。由于各种原因，台湾的国际商界停止了贸易。因此，台湾甚至无法筹集资金。

尽管面临这些经济挑战，台湾的人均 GDP 仍然很高。事实上，台湾的人均 GDP 仅次于日本和韩国。 

多年来，日本一直是低成本、高质量产品的制造商。这些产品包括消费电子产品、家用电器和制造部件。后来，日本遇到了一个问题。这种情况被称为“中等收入陷阱”。本质上，他们变得太富有了。所以过了一段时间，低成本制造不再是他们的领域。

Taiwan was ready to take up Japan’s former domain and prepared to do low cost manufacturing a decade before mainland China. Mainland China wasn’t even on international companies’ radar as a place to do business. China got a headstart, especially since it had the right workforce. But multinational companies were always interested in Taiwan. Foxconn, IBF, and Sony corporation started a collection of well-known companies. HTC ACER and ASUS are all headquartered in Taiwan and sell products all over the world.

台湾拥有世界上最强劲的经常账户盈余。其庞大的外汇储备进一步助长了这一趋势。他们能够与其他国家进行货币兑换，以协助贸易。同时，他们能够追踪本国货币，确保其保持竞争力。

东南亚门户

大多数国际游客到台湾旅游是为了休闲。台湾有数个历史名胜和探险之旅。

The New Southbound Policy facilitated the union between Taiwan and Southern Asia. That union that has – so far – been beneficial. It is the signature of President Tsai Ing-Wen’s foreign policy. President Tsai plans to help sustain the status quo of cross-Strait relations. The main goal of the New Southbound Policy is to “Bid farewell to past dependency on a single market.”

Taiwan yearns to diminish its sole economic reliance on mainland China. That was essential to prior administrations’ southbound policies.

Taiwan grew between the years 2002-2008. In 2008, Taiwan rose to 10.4 billion. Nonetheless, that does not outmatch mainland China, whose growth was incomparable. As the promotional plan on Yuan’s website says it best. “The essence of the New Southbound Policy is to forge a new and mutually beneficial model of cooperation and create a sense of economic community”.

法律规则

The Taiwan Rule of Law aims to nurture the study of Taiwan’s Legal evolution. Another goal is to promote a popular and academic understanding of Taiwan’s achievements. The nation lived under Martial Law for over thirty years. The Martial law ended when a new president (President Chiang Ching-Kuo) came into power on 15 July 1987. The legal landscape of Taiwan has transformed since Martial law ended.

关于台湾的市场研究

SIS International conducts Qualitative Research, Quantitative Research, and Strategy Research in the Taiwan market. Methods include Focus Groups, Social Media Interviews, and Surveys. Contact us now for a consultation to find out how we can help you expand your business.