美国酸奶市场

露丝-斯坦纳特

SIS 国际市场研究与战略

Statistics show that 99.8% of the yogurt consumed in the U.S. is produced within the country, while only 0.2% is imported. Nevertheless, total imports of yogurt increased 500% from 2002 to 2008. In addition, the base number of a few million dollars in imports can show a big increase in imports with only a tiny increase relative to the total market. Therefore, this increase may not be a good indicator of a developing trend.

According to the source Packaged Facts, it is also projected that sales of cultured dairy products will increase to $15.4 billion by 2010. As shown in the table below, the CAGR from 2001-2005 for U.S. sale of cultured dairy products was 8.5% while the CAGR from 2006-2010 was 9.8%.

在发酵乳制品领域,发酵液体产品(可饮用酸奶/酸奶冰沙、开菲尔、益生菌饮料)预计在 2005-2010 年期间的复合年增长率最高,为 37.7%。更具体地说,益生菌饮料的销售将成为这一数字的主要推动力,在此期间的复合年增长率高达 97.4%。请参阅下表以进一步细分。

由于非饮用酸奶是发酵乳制品类别中最大的类别,因此最大的发酵乳制品营销商都从事酸奶业务。

The following are examples of  supplier companies for the US yogurt market:

  • 达能集团
  • 卡夫食品
  • 肯普斯有限责任公司
  • 史东菲尔德农场(达能)
  • Fage USA 公司
  • 斯普林菲尔德奶油厂
  • 山高
  • 棕色母牛
  • 乔安娜食品
  • 阿尔塔德纳乳业公司
  • 地平线有机
  • Lifeway Foods市场潜力

By leveraging the opportunities for growth, the U.S. could perhaps even catch up with European consumption rates, which is 4-5 times higher. One area for this potential is the organic sector. With the society becoming more and more health-conscious, an increasing number of consumers are looking to include organic dairy foods in their diet. Manufacturers, marketers, and retailers have already been seeking to capitalize on this segment. This segment is a perfect opportunity for the yogurt market to grow, because it operates in conjunction with the trends of health and wellness.

作者照片

露丝-斯坦纳特

SIS 国际研究与战略创始人兼首席执行官。她在战略规划和全球市场情报方面拥有 40 多年的专业知识,是帮助组织取得国际成功的值得信赖的全球领导者。

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