美国酸奶市场

露丝-斯坦纳特

美国酸奶市场

SIS 国际市场研究与战略

Statistics show that 99.8% of the yogurt consumed in the U.S. is produced within the country, while only 0.2% is imported. Nevertheless, total imports of yogurt increased 500% from 2002 to 2008. In addition, the base number of a few million dollars in imports can show a big increase in imports with only a tiny increase relative to the total market. Therefore, this increase may not be a good indicator of a developing trend.

According to the source Packaged Facts, it is also projected that sales of cultured dairy products will increase to $15.4 billion by 2010. As shown in the table below, the CAGR from 2001-2005 for U.S. sale of cultured dairy products was 8.5% while the CAGR from 2006-2010 was 9.8%.

在发酵乳制品领域,发酵液体产品(可饮用酸奶/酸奶冰沙、开菲尔、益生菌饮料)预计在 2005-2010 年期间的复合年增长率最高,为 37.7%。更具体地说,益生菌饮料的销售将成为这一数字的主要推动力,在此期间的复合年增长率高达 97.4%。请参阅下表以进一步细分。

Because non-drinkable yogurt comprises the biggest category within the cultured dairy products category, the largest cultured dairy products marketers are in the yogurt business.

The following are examples of  supplier companies for the US yogurt market:

  • 达能集团
  • 卡夫食品
  • 肯普斯有限责任公司
  • 史东菲尔德农场(达能)
  • Fage USA 公司
  • 斯普林菲尔德奶油厂
  • 山高
  • 棕色母牛
  • 乔安娜食品
  • 阿尔塔德纳乳业公司
  • 地平线有机
  • Lifeway Foods市场潜力

By leveraging the opportunities for growth, the U.S. could perhaps even catch up with European consumption rates, which is 4-5 times higher. One area for this potential is the organic sector. With the society becoming more and more health-conscious, an increasing number of consumers are looking to include organic dairy foods in their diet. Manufacturers, marketers, and retailers have already been seeking to capitalize on this segment. This segment is a perfect opportunity for the yogurt market to grow, because it operates in conjunction with the trends of health and wellness.

作者照片

露丝-斯坦纳特

SIS 国际研究与战略创始人兼首席执行官。她在战略规划和全球市场情报方面拥有 40 多年的专业知识,是帮助组织取得国际成功的值得信赖的全球领导者。

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