策略

美國資深市場研究

SIS 國際市場研究與策略

美國退伍軍人市場研究 企業如何有效與美國退伍軍人社群互動?了解這一人群的獨特特徵和需求對於旨在產生有意義影響的品牌至關重要。這就是為什麼進行徹底的美國退伍軍人市場研究可以讓企業利用這一寶貴的人口,確保他們的產品滿足退伍軍人的特定需求並且… 閱讀更多

How to Grow Your Business: Industrial Playbook

SIS 國際市場研究與策略

Today’s business environment is fast, complex and exciting. Building and growing a business takes a robust understanding of your company’s capabilities and its external environment.  Here are concepts to keep in mind as you grow your business. How to Grow Your Business: What Industrial Leaders Do Differently Growth in industrial markets rewards firms that read … 閱讀更多

FinTech Trends

SIS 國際市場研究與策略

以下是一些值得關注的最熱門的金融科技趨勢。

Being Green Improves Recession Performance

SIS 國際市場研究與策略

Companies are under increasing cost pressure. With the rise of Digital Disruption, the Commoditization of industries, and Globalization with competitors worldwide, businesses are increasingly finding ways to reduce their cost structure.  Many companies can boost profits by increasing their top-line revenue.  This article will focus on simple ways to reduce the bottom-line cost structure in … 閱讀更多

Mobile Marketing for B2B Industrial Buyers

SIS 國際市場研究與策略

行動行銷涉及在客戶遠離傳統家庭或辦公室桌面環境時使用網路時吸引客戶。智慧型手機、iPad、平板電腦和類似行動裝置的使用增加可能使行動行銷成為許多線上企業的必備條件。行動行銷使用互動媒體來幫助客戶獲得位置和時間敏感的… 閱讀更多

Process and Systems Development in Organizational Success

SIS 國際市場研究與策略

As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. The … 閱讀更多