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Business-to-Business Markets often miss the importance of opinion and perception among B2B stakeholders. Understanding perception is crucial as it impacts investment decisions, the willingness of supply chain stakeholders to work together and countless daily activities dependent on having consistent perceptions.  In today’s B2B markets, perceptions are enhanced, developed, and sustained through the following channels. B2B … 阅读更多

创造强有力的信息至关重要。但在客户脑海中浮现出如此多信息的时代，公司必须齐心协力确保客户不会忽视他们的信息。对于以千禧一代等客户为目标的公司来说，这一点更为重要，因为他们拥有广泛的…… 阅读更多

探索震撼营销的世界。营销人员在推出令人震撼的新广告时会做出权衡。

What is Quantitative Research? Quantitative Research is a structured way of collecting and analyzing data from different sources. Quantitative research is a cornerstone of empirical inquiry in the vast landscape of research methodologies. It wields statistical tools and numerical data to uncover insights and trends. Its structured approach and ability to quantify phenomena have made … 阅读更多

了解有关消费者神经营销市场研究的更多信息。

神经营销是营销和广告领域的一个新兴领域，融合了神经科学与营销心理学方法。

Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public.  These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research.  Opinion interviews can provide useful information about consumers’ opinions of … 阅读更多

消费者忠诚度是组织与其客户之间的信任关系。忠诚的客户可以为您的企业带来更多利润。

了解有关公共关系和市场研究的更多信息。

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … 阅读更多

社交网络为企业提供了巨大的机遇。了解如何在社交网站上获取客户洞察。

Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical. … 阅读更多

包装往往是营销中最重要但最容易被忽视的方面。