只有天气变化的速度比广告手段更快。

Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods.

病毒式视频的兴起

Today’s consumers spend less time watching conventional television and reading print ads than ever before. Rather, they are watching YouTube and TiVo and are logged-on to Facebook, Pinterest, Twitter, and other constantly emerging social media platforms. Advertisers are literally required to adapt or perish in such an environment. The good news, with a little research and effective application of these contemporary communication mediums, the smart company can incorporate them and thrive in doing so.

Research indicates that online videos are playing an increasingly crucial role in reaching desired consumers in all categories. The big players are already deeply immersed in utilizing online video Facebook 广告 广告保持相关性和繁荣。曾经的目标客户可能总是坐在电视机前，而今天他们更有可能上网，注意力持续时间更短。这种情况也日夜发生，工人们为了摆脱繁重的工作而上网，希望从繁重的工作中得到短暂的休息。

病毒视频中的机遇

这些病毒式传播的在线视频和网络剧集穿插着徽标、宣传文字和“片头广告”，这些简短的介绍必须先观看，然后才能观看想要的内容。这是一个愿意并准备好消化广告的忠实观众群体，而精明的投资者正越来越多地从传统的电视和印刷广告转向这些接触目标客户群的新而有效的手段。

聪明的公司甚至找到了将自己融入喜剧视频或流行网络节目的方法，比如植入产品或编入节目对话。这样一来，TiVo 的跳过广告功能就被破坏了，广告和艺术以一种连沃霍尔都未曾想象过的方式交织在一起。

It’s impossible to ignore these new avenues of advertising, and it can be daunting to those not fond of changing once successful ways. However, to those who do adapt and utilize the many new conduits of commerce, the possibilities for growth and increased business are infinite. Better to embrace the new than be left behind.