情人节市场研究：你的企业如何感受到爱意

圣诞节之后，第二大商业零售日是哪天？万圣节？感恩节？独立日？不对……是情人节！情人节是赚钱大户，是许多企业销售业绩的成败关键，不容忽视。

Americans annually spend almost 3.5 billion dollars on jewelry for their Valentines. It’s a testament to love, no doubt. It’s also a heads-up for businesses to take necessary steps and feel a little of that retail love themselves.  Valentine’s Day presents an opportunity for marketers to create Emotional Connections with customers.

Imagine all those chocolates, engagement rings, dinners-on-the-town, flowers, heart-shaped donuts, and weekend getaways. It’s interesting to note that over 30% of those Valentine’s gifts will be purchased online. If you’re a web retailer, even if your product isn’t the most love-oriented kind of thing, there are ways to tie in and 丘比特化 你的销售。

提高情人节的销量

Plan Ahead! Don’t wait until the last minute to Valentine-it-up. Think mid-January. Most Valentine shopping begins in earnest around the beginning of February. By then, you should be up and running with things like well-targeted Facebook ad campaigns that can compartmentalize your customer base and hone in on the customers you love most.

社交媒体，就像如今几乎所有事情一样，是一种非常宝贵的工具，可以帮助您传达情人节的信息。Twitter 帖子和以情人节为中心的 YouTube 视频可以以传统电视和印刷广告无法实现的方式吸引潜在客户。利用它们吧！

创造难忘的客户体验

Make sure your website reflects the look and feel of the holiday – lots of hearts and x’s and red and white.  Create special Valentine deals and incentives that drive web traffic and increase customer interest. Even if you sell lug-nuts or baseball bats, there are ways to make them romantic. Heart-shaped lug-nuts may have a limited appeal, but in February, who knows? And, what if that baseball bat was pink and red? Could be a homerun!

最重要的是，爱你的客户，并让他们知道你爱你。我们经常陷入平淡无情的交易，但这是情人节！给最贴心的顾客一个特别的折扣、一张卡片或一些糖果怎么样？不会有什么坏处。所有这些都有助于把你的公司描绘成一个有爱心的公司。这就是情人节的意义所在。

请联系我们，了解您下一个情人节市场研究项目。