小型企业的社交媒体策略

社交媒体在日常生活中的普及为任何小型企业提供了强大的营销工具。

社交媒体可以为企业主提供与客户互动的无与伦比的机会。社交媒体可以让企业主实时反馈客户对产品和服务的反应。

Social media can, in some cases, be a gold mine of information about customers’ habits and this information can be a good starting point for marketing strategies.

游击营销

Small businesses do not have the deep pockets of bigger corporations to spend on huge marketing campaigns. Facebook, Twitter and other online social media have leveled the playing field for small businesses. In this day and age of viral videos which can be seen by millions of viewers around the world businesses may not want to spend millions to gain market awareness. Small business owners get good publicity by joining online communities and talking to people about their company. The company’s consumer base then acts as advertising prophets, spreading the word about the values of the company to their own social networks.

社交媒体部署面临的挑战

Despite advantages to social media, many small business owners have pulled away from the added social media workload. According to a study from online marketing firm Vertical Response, most small business owner believe that they need to be on social media but at least one-third of the respondents said they would like to spend less time on social media. One potential reason for this response is the lack of immediate results from social media marketing.

企业家内容写作

Lack of time to create quality content seem to be the biggest factor preventing solo entrepreneurs from committing fully to social media. Only half of the owners in the study said that they have a blog, indicating a lack of quality content on their social media platforms. The bloggers responded that they spend hours on their blog posts and spent more time looking for good content to share.

业主可能也会放弃，因为他们可能不清楚自己投入的时间能带来什么。只有 36% 的小企业主为分析或计划工具付费，这意味着业主几乎不知道他们的社交媒体活动是否带来了更多客户，或者哪种形式的社交媒体活动更有帮助。

企业主应该了解社交媒体

To make campaigns more meaningful, small business owners can be more selective about their activities. A successful social media strategy is not just about marketing or sales, but it is about meaningful engagement and relationship building with their consumers.  There can be a significant cost involved with social media but social media marketing can greatly benefit from strategy, research and planning beforehand.