非洲，自古以来就被公认为文明的摇篮、人类的诞生地。

Today, Africa is emerging as a legitimate economic force, as well.  While much of the world moves forward with a certain degree of sluggishness, some emerging economies like those of some African nations are seeing recent GDP growth. Count a recently booming Libya, Equatorial Guinea, Seychelles, Gabon, and Botswana among them.  A consumer boom is also occurring in several African markets.

增长与发展

但情况并非总是如此。20 世纪 80 年代被认为是非洲经济的“失落十年”，直到 90 年代中期，情况才开始好转。在随后的几年里，撒哈拉以南非洲的经济发展一直保持稳定，令人印象深刻。

尽管对于这些有利因素的变化程度的预测还存在很大差异，但许多人相信，未来几年非洲的经济前景将继续上升。

非洲的市场机会

The differing data gathering techniques and methodologies employed by these various research institutions lead to conflicting statistics. After all, there is much to analyze and consider. Oil and commodity prices, global economic growth, changing geopolitical landscapes, and other intangible considerations all account for disparities when predicting Africa’s economic outlook.

As for broad indicators of potential growth, both industrial and agricultural output has continued to grow in Africa. Europe and the U.S. have increasingly turned to Africa for manufactured products, stimulating a recent uptick in the export of non-oil commodities. Poor weather can affect agricultural good-fortune and increases in fuel costs can negatively impact any oil-importing nations.

All things considered, the economic outlook for Africa has been positive in recent years, due to an increased market demand for African mineral exports and metals. In addition, Africa’s economic prospects have been brightened by what most consider to be astute economic and political reforms.  Countries such as China and the United States are increasingly looking for partnerships on the continent.

市场挑战

政治和经济活动稳定的国家可能最能从外部援助和国际投资机会中获益。贫困仍然是非洲长期存在的严重问题，但长期经济增长至少可以部分缓解这一问题。非洲约一半的出口产品销往欧元区，欧元区的命运也在很大程度上取决于欧元区。

优势及出口

尽管人类面临现实困难和巨大障碍，但乐观情绪依然弥漫。有人指出，非洲大陆丰富的自然资源、不断上升的中产阶级和年轻的人口是未来世界崛起的标志。

这种增长并非毫无风险。非洲对欧元区作为其出口商品目的地的依赖将使其在短期内变得有些脆弱，而且其长期存在的贫困问题必须不断得到解决。

长期战略机遇

非洲经济命运最近出现的好转预示着非洲大陆将走向更加繁荣的未来，并且在全球经济中发挥越来越大的影响力。

关于 SIS 非洲市场研究

SIS International Market Research helps companies to better understand and navigate the complex and compelling business landscape in 非洲.