医药与保健市场研究

The healthcare market is one of the world’s largest and fastest-growing industries. It offers treatments, pharmaceuticals and services to people who need preventive, rehabilitative or curative treatment. The Pharmaceutical industry, Biotechnology industry, Medical Device industry and several other life sciences industries in health care sector form the healthcare industry.

医疗保健的变化

As the world is increasingly global, opportunities and challenges face health industries globally.  Ageing demographics in the Developed World and some major emerging markets such as China may have profound impact on the evolution of healthcare systems, technology, industries and regulatory affairs.  Likewise, growing societies in young emerging markets can mean further complexity in these industries.  Other complexities such as the regulatory landscape in major markets such as the United States can have profound impact on global healthcare markets.

医疗保健领域的决策者

Healthcare providers and professionals include hospital workers, clinical workers, doctors, payors, nurses, and volunteer health workers. The healthcare industry employs the largest number of people in the world.

制药行业

The pharmaceutical industry consists of the development, production, distribution and marketing of drugs and medications and has a major share in the medical industry. It is one of the most regulated industries all around the world regarding the testing of drugs and safety of users.

此外，生物技术产业有时也被称为基因工程，它利用生物体制造可用于生产药物的产品。由于该产业并不严格局限于医疗保健行业，其在制药领域的发展起着至关重要的作用。

医疗保健领域的数字创新

Technology has increasingly played a key role in people’s lives, with the rising application of technology helping the healthcare industry to provide more efficient services and information to customers in an optimized manner. The emergence of information enables them to be increasingly aware of their needs.

医疗保健以患者为中心

医疗保健行业的另一个趋势是一系列关于如何提高人们健康意识的项目。许多行业组织都在开展这些项目。此外，人们也越来越重视向顾客提供有关其健康、安全和疾病预防的信息。

行业的另一个发展是价格结构的透明度。由于信息量巨大，客户可以方便地了解他们的医疗保健费用明细，而医疗保健费用的上涨是影响该行业的主要问题之一。过去几年，医疗保健费用大幅上涨，人们开始转向非处方药，而不是处方药。

监管挑战

Other major challenges nowadays are strict laws and regulations that need to be abided by the industry to ensure safety and efficacy of medication and processes. Licenses and patents are an increasingly important competitive advantages.  HIPAA and Cybersecurity remain significant challenges. Some Healthcare leaders are looking to Artificial Intelligence to keep abreast of changes in Regulation and Compliance.

市场研究如何提供帮助

Market Research provides data, insights and strategies to optimize treatments and improve lives.  Research uncovers patient journeys, attitudes, opinions, and behavioral insights.  It also tests products, treatments, advertisements, websites and apps.

我们提供以下解决方案：

• 患者旅程地图
• 患者民族志
• 看护者研究
• 医生访谈与见解
• 焦点小组和患者访谈
• 医院管理者研究
• 医疗器械研究
• 药品广告测试