日本美容 (J-Beauty) 市场研究

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日本美女一度淡出了人们的视线。

全世界都为韩国的魅力而着迷。然而，很难忽视这样一个事实：一些最好的乳液、清洁剂和面部精华液都来自日本。对完美肌肤的痴迷很大程度上来自艺伎群体。护肤品牌 Tatcha 的创始人 Vicky Tsai 曾与艺伎共度时光。她在一篇博客文章中写道：“在她们标志性的白色妆容下，是我一生中见过的最令人惊叹的纯净肌肤。”

以下是一些流行的日本美容产品：

日本美容产品

耶斯泰

YesStyle 是全球顶级的亚洲美容和时尚卖家。他们销售优质的美容、服装和生活方式产品及配饰。这些产品来自日本、韩国、台湾等。他们提供全系列的日本美容品牌。他们的化妆品、护肤品、化妆品和其他产品提供有针对性的解决方案。

资生堂

资生堂是一家日本跨国公司。他们生产护发和护肤产品、香水和化妆品。资生堂成立于 1872 年，是世界上最古老的化妆品公司之一。它是日本最大的化妆品公司，也是世界第五大化妆品公司。他们的产品仅在部分百货公司和药店有售。

塔查

Vicky Tsai, mentioned above, left her corporate job to found Tatcha. She soon learned the Japanese approach to beauty: less is more. An ancient Japanese text captures this philosophy. This distinctive guide inspires and informs the Tatcha collection. Today, researchers in the US and Japan produce each formulation from scratch. They are developing time-honored beauty practices for a contemporary, fast-paced life.

SK-II

SK-II is a J-beauty brand launched in 1980. Japanese scientists developed the brand in the 1970s. They were exploring the use of more natural ingredients. P&G acquired the brand in 1991, along with Max Factor. Soon afterward SK-II expanded sales from Japan to Korea, Taiwan, and Hong Kong. The brand hit shelves in the Uk in 2000 and made its way to the US.

仙子睫毛膏

日本电视名人 Aya Yasuda 是 Fairydrops Cosmetics 的创始人兼首席执行官。她创立这家公司的理念是，眼睛是给人留下好印象的秘诀。Yasuda 开发了她的产品系列来实现这一目标。Fairydrops 在日本和美国都有销售。

日本美容机会

“J-beauty,” the sleeping giant of the cosmetic industry, has woken up. Its key competitor is “K-beauty” or Korean beauty. The latter has the advantages of efficiency and manufacturing speed. However, K-beauty can’t contend with Japan’s far more elaborate and delicate beauty routines. It also cannot compete with its long-term technology investment. Japan’s obsession with beauty also makes it difficult for K-beauty to compete.

日本美容业的历史可以追溯到公元六世纪。最初的红唇（艺伎涂上压碎的红花瓣）等元素都是日本的。另一个日本元素是书法风格的化妆刷。使用米粉作为化妆哑光剂和定妆粉也源自日本。韩国美容的许多令人兴奋的元素都来自日本。日本美容成功地将新旧元素融为一体。

日本已在美国市场站稳脚跟数十年。市场对日本产品的渴求依然存在。资生堂等品牌已投资创新，日本的研发预计比美国领先两年。正在开发的创新之一是人造皮肤技术。这种第二层皮肤由耐用的弹性聚合物制成，可覆盖在化妆品或紫外线下。用户像涂抹乳液一样涂抹它，皱纹就会消失。

So what sets J-brands apart from their Western competitors? Japanese science and technology enable the efficacy of their products. Their textures are also of a higher quality. This is especially true of creams, SPF products, and foundation. Japanese products can also be used alongside those of the West. Beauty addicts in the West can, therefore, add a product or two from Japan to their existing skincare regimens if they’re not ready to go full J-beauty.

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