皮肤护理市场研究

化妆品和护肤品行业是一个全球性行业，其发展趋势瞬息万变，产品成分层出不穷，客户期望也不断演变。

化妆品和护肤品行业正在经历快速的增长和变化，原因是产品的渗透率曾经只针对特定年龄群体，但现在无论男性还是女性，每个年龄段的人都有需求。

了解不断变化的客户需求

New technologies have surfaced.  Customer are able to measure their skin needs and track changes on their phone apps.   They are able to customize their products and their make-up using small devices that create customized color make-ups while determining what products they need to take care of the health of their skin.   Customers are more engaged in this process and eager to try these new products.

我们的研究回答了 为什么.

After conducting numerous product tests, fragrance tests, electronic skin device tests, app testing , and packaging design studies, companies gain insights to make decisions on products, price and positioning.   Companies use these findings and promote their innovations to customers digitally.  Online and exclusive website information made available to customers who are now members of an exclusive club often receive an unlimited amount of information about new products by a brand on their mobile device.

提出正确的问题

市场研究可以解答客户产品开发和内部需求的问题。

对于正在进行研究以改进产品或开发产品的公司，我们的使命是与客户密切合作，以了解他们在开发过程中所处的位置或是否需要对现有产品进行更改。

The data that we collect during this process; (whether it is home usage tests or facility testing and interviews) ,  that process will determine what direction or corrections are made to insure their product remains competitive.

解释行为和态度

Since products are tested on a multi-country level, we are able to gather data from various cultures to determine differences and better understand participant needs and price points for sales once the product is ready for purchase.  The participant is the customer we are aiming to keep.

Culture can impact the fieldwork process.   Skin tones, cultural requirements for different types of skin tones and economic levels for purchasing can differ dramatically from culture-to-culture.

Education and income also impact the outcome of testing.  Our tests meet strict criteria determined by our client whether it be ethnic background, income levels which would indicate the amount of disposable income a participant may have who purchases these products.

管理期望

Any change during the fieldwork process or if a participant does not fully respond to questionnaires or follow instructions for product usage will affect results.  We use every possible precaution to insure that the process during the research meets the client expectation along with having the appropriate number of additional participants should someone drop out or we eliminate them.

Project managers monitor every phase of the study to insure that quotas are met and that the participant fully understands the process of the test.  Participants meet with the client after testing and include their own personal products so that the client can see the buying behavior of the participant.

感官和包装洞察

As we deep further into the research, we can determine why a product that sells in the store may not necessarily sell on line.    Digging deeper we use sensory testing and packaging design.   Products on line may not show the full package nor is the participant able to get a true sense of a crystal jar verses a plastic one.

Fragrances are tested during client meetings with the participants who use subliminal feelings to describe the effects of the product.    All of these factors equal a quality product that our client is striving for and price point finalized by the client to remain competitive.

产品展示和零售店设计

包装和产品容器已经开发并获得批准，产品可以放置在品牌专卖店或百货商店中，每个品牌都有专门的专卖店来吸引那些走进专属化妆品和护肤品区域的顾客。

What will attract that customer?   Brand loyalty?  A new and innovative product introduced on line and advertised?  Lighting and sampling of new products combined with an  in store event , exclusive to the brand ? A unique store design which attracts and pulls in a new client?   Our research includes, store design, store mapping, customer awareness and purchasing practices supported by data.   Our in depths studies have provided new ways to shop and purchase cosmetic and skin care products.

关于护肤品研究与测试

SIS 国际研究公司是一家拥有 30 多年历史的全球领先市场研究公司，我们在化妆品市场拥有完善的产品测试技能，现在又可以测试化妆品行业周围的组成部分。

请联系我们，了解您的下一个护肤品市场研究和测试项目。