电子商务市场研究

电子商务是商品和服务的在线销售和分配。
With Amazon, Alibaba, JD.com and Wayfair … online shopping is booming. More than ever, consumers are comfortable and empowered to buy products online. Prices are and barriers to purchase are low, making E-Commerce a preferred buying experience for many consumers. The COVID19 outbreak accelerated this trend and educated consumers on experimenting with different e-Commerce sites.
考虑以下:
- 电子商务正在接管当地零售店。
- 零售公司正在向电子商务公司转型
- 电子商务公司正在向零售业务转型
- 未来的模式是零售和电子商务领域都表现优秀的公司
机遇与挑战
Opportunities exist in creating premium experiences. Boosting the customer experience with chat bots and creating personalized video content / ads or the rise of AI to analyze data are just a few examples of ways E-Commerce companies are keeping up with rising demand.
App developers have to address multiple challenges such as decreasing return rates and keeping up with the pace of the industry. Companies need to keep up with new technological innovation. Customers increasingly want personalization and an optimized user experience. Apps need to turn immense volumes of data into actionable insights.
电子商务创新趋势
- 增强现实 (AR)
- 人工智能(AI)
- 自动补货
- 聊天机器人
- CX 和店内体验模拟
- 数据科学
- 差异化
- 预防损失
- 手机钱包
- 高级会员
- 当天送达
- 季节性购物活动(例如亚马逊 Prime Day)
- 感官营销
- UX 和用户体验优化
- 视频营销
大数据
数据可以通过各种渠道收集,而且数量巨大。主要的挑战是分析这些数据,并让公司能够利用这些数据来改善客户体验。
零售商正在寻找能够从中推断出真实客户习惯的数据。一些零售商希望数据预测能够预测买家下次购买的颜色。
退货和退款
Decreasing high return rates is an important opportunity. Refunds and returns cause disruption to businesses. Transportation costs remain high. Addressing these costs can boost profitability.
集成摄像头、麦克风和传感器可能是最终降低这些比率的解决方案。 使用 3D 识别和增强现实(AR)可以帮助客户找到他们喜欢且可能保留的产品。
顾客需求与价值评估
- 战略差异化
- 个性化
- 数据采集
- 利用智能手机功能的额外功能。
- 为现有客户提供独特的购物体验(与网站有所区别)
- 使用手机功能(例如摄像头、麦克风和 GPS)收集数据
- 该公司是其品牌的专家,而不是开发商。
- 客户服务
- 搜索引擎优化
- 点击和加载时间
关于电子商务市场研究
E-Commerce companies face many opportunities and challenges that E-Commerce Market Research uncovers. Traditional retailers are evolving to embrace E-Commerce.
电子商务市场研究解决方案包括:
- 客户洞察
- 客户视频采访
- 分割
- 用户体验研究
- 新概念研究
- 市场机会与进入
- 在线社区
- 移动民族志
- 移动调查