玩具市场研究

如今，玩具正在向数字化领域迈进，基于数字化的儿童玩具已大量涌现。

The toy industry has experienced significant growth in the number of play options for kids.

玩具需求具有季节性且对价格敏感，这给那些试图跟上不断变化的顾客口味和时尚产品的公司带来了挑战。

Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new opportunities and challenges exist in the toy industry.

SIS International Research has over 40+ years experience in Toy market research experience, making us a go-to for major toy makers, advertisers and product managers.

We provide Youth & Children’s research, Product Concept Testing, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.

我们的市场研究和战略解决方案为我们的客户提供实现其战略目标的前沿洞察力。

玩具市场研究解决方案

我们提供 research into Customers, Competitors, Supply Chains, Market Context and Cultures.  Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.

Our Qualitative Research solutions include Focus Groups, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.  Our Quantitative Research solutions include Mobile and Online Surveys and Mall Intercepts.  Our Strategy Research solutions include Competitive Analysis, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.  These solutions provide full insight into the entire business landscape.

关于 SIS 玩具市场研究

We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their products and services. Research methodologies such as “mall intercepts” shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.

请联系我们，了解您的下一个玩具市场研究项目。