时尚科技市场研究

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科技是时尚的未来

Fashion tech is a blend of technology with trend, and fashion. This merger has created faster and more innovative ways to shop. It also allows more people to experience the fashion industry. The tech side of the equation brings fashion to consumers in several ways. For example, retailers can use apps and software to deliver their products.

Technology has transformed the fashion industry. Many consumers now use e-commerce to buy the latest fashions, and they also take suggestions from bloggers. These bloggers are now influencers, and they sit in the front row at major events like New York Fashion Week. Tech has opened the world of fashion, making it accessible to consumers all over the world.

Fashion tech market research is essential for companies desiring to enter this space. We offer app development and market research for fashion subscription and other services.

科技助力时尚公司蓬勃发展

Rent the Runway 是一家成功的时尚科技公司。该公司允许客户以每月订阅费的形式租用高级时装。消费者可以从数十万种选择中进行选择。通过无限制选项，消费者可以根据需要租用任意数量的服装，而无需确定归还日期。Rent to Runway 提供免费送货和保险，他们还提供干洗服务。

Another example is GPShopper. This company caters to retailers, helping them manage their apps. They do the heavy lifting by integrating apps with e-commerce systems. Their apps are also compatible with several payment platforms and loyalty programs. GPShopper offers real-time analytics so fashion retailers can measure customer engagement. Their apps work for both Android and iOS.

时尚的未来

机器人现在可以进行裁剪和缝纫。该行业正在使用人工智能计算来预测款式模式。创新正在定义设计过程的每一个部分。

消费者正在通过移动电子商务进行一种新型购物。有了手机，我们现在拥有了无缝支付选项。零售商正在提供出色的钱包替代品，例如 Apple Pay 和 Android Pay。三分之二的 20 至 30 岁消费者更喜欢在线购物，而不是去实体店。

虚拟现实正在整合零售业的实体和线上世界。例如，试穿虚拟形象正在时尚界大受欢迎。DressingRoom 应用程序就是一个例子。这款应用程序允许消费者在购买前试穿衣服并调整至完美合身。

Fashion companies are increasingly investing in Omnichannel strategies, algorithms, data science, inventory management systems, and web usability.

时尚科技的好处

Fashion tech has made the “See Now, Buy Now” campaign possible. Major brands use this campaign to allow consumers to buy pieces straight off the catwalk. Another benefit of fashion tech is the afore-mentioned virtual try-on of clothing. Some Rebecca Minkoff stores feature dressing rooms with touch-screen mirrors. Consumers can use these mirrors to view how different pieces will look on their bodies.

关于时尚科技市场研究 

时尚科技市场研究使领先公司能够改进其产品。它使他们能够提高盈利能力，同时为消费者提供最佳体验。 

SIS International Market Research uses three main methods to analyze industries. We do Quantitative Research where we collect numerical data. We use this data in statistical analysis to understand data trends. We also conduct Qualitative Research using focus groups, online communities, ethnography, shop alongs and other tools. We use Qualitative methods to determine why a customer has acted or purchased in a certain way.

We also conduct Strategic Market Research for the fashion tech industry. This type of research plays a vital role in analyzing the environment. We also use it to define the market and plan strategies. It gives companies insights on positioning and segmentation. It helps them maintain product/service quality and plan new product development.