旅游技术市场研究

旅游技术是指信息技术在旅行、旅游和酒店业中的应用。

It also includes virtual tourism in the form of virtual tour technologies. Many travel technology companies have grown up to create better experiences for travelers. Examples include Expedia, Orbitz, and TripAdvisor. Software providers are also developing technology to book flights and hotels online.

旅游技术的作用

旅行技术的新发展有望带来更加刺激和互动的体验。这些高科技进步改变了我们的旅行方式。如今，没有人会怀疑技术在旅游业中的重要性。它已经影响并将继续塑造我们的出行方式。我们使用技术来选择度假目的地并计划到达目的地后要做什么。我们甚至用它来决定度假回来后要做什么。

旅游技术趋势

Technology plays a dynamic role for businesses in the travel sector. Their customers also find it very useful. It increases the efficiency of business operations and improves the customer experience. Here are some of the most important tech trends in today’s tourism industry:

1. Internet of Things (IoT): Hotel rooms are using IoT. Upon check-in, the hotels give customers a connected device. The customer can use it for anything, from the air conditioners and heaters to the lights. The customer can control everything from one place.
2. 生物识别技术：一些酒店已采用生物识别技术。该技术允许通过指纹进入房间并简化半非接触式结账。它还允许酒店使用其他生物识别标记，例如面部识别和视网膜扫描。
3. 机器人：机器人在机场等地方非常有用。它们有助于检测隐藏的武器。旅行社也使用它们进行预检。连锁酒店正在各种信息点部署机器人。

旅行科技小工具

旅行科技小工具彻底改变了我们体验世界的方式。它们是当今旅行者的救星。这些小工具包括：

1. 口袋型洗衣机：这款轻巧的口袋型洗衣袋配有灵活的洗衣板。它只需要 2-4 升水和一些液体洗涤剂，就能在三分钟内洗净衣服。
2. 便携式 Wi-Fi 热点和移动电源：这款连接设备提供无限量的 4G LTE 服务。您可以在全球 130 多个国家/地区使用它。技术人员认为它是市场上最好的移动 Wi-Fi 热点之一。
3. 旅行无人机：这款可折叠的紧凑型设备可让旅行者捕捉周围环境的美景。其有效范围可达 4.1 英里。

欧洲的旅游技术

Travel technology is now so essential that it has an international trade show. This show is for all travel and tourism agencies worldwide. This forum, Travel Technology Europe, is a medium that displays many of the industry’s essential goods. Travel, hospitality, tourism, holidays, and payment systems are on display. Attendees can also look at e-commerce, information technologies, booking, and reservation systems. Also, of course, travel technology forms part of the revelation.

旅游科技新闻

世界旅行与旅游理事会 (WTTC) 已启动一项新业务，旨在通过更多地使用生物识别技术来促进更安全的全球旅行。国际边境管理与技术协会正与 WTTC 合作，以增强后者的无缝旅行旅程计划。该计划将使用生物识别技术。旅行者无需多次提供相同的护照或信息。

旅游技术中的客户中心主义

Optimizing apps, websites and travel services for customers is a major priority.  Showing up on Search Engines and enhancing ease of use are ways to boost revenues and profitability.  UX Research and 定性 Research provides insights for boosting satisfaction and creating customer value.

为什么旅游科技很重要？

旅游业已经转向线上。因此，建立满足客户需求的门户网站至关重要。随着旅行者越来越依赖智能手机预订航班和酒店，旅行社正在失去优势。他们还使用智能手机推荐餐厅和提供路线。在旅游业，与消费者的互动变得越来越重要。技术进步使行业参与者能够更好地了解他们的客户。

关于旅游技术市场研究

SIS conducts Qualitative, Quantitative and Strategy Research.  Qualitative Research is exploratory research examining the “why” and motivations behind purchasing behavior.  Qualitative Methods include Focus Groups, Ethnography, Customer Interviews and Digital Online Communities.  Quantitative Research in the form of surveys provides measurement data to understand the extent to which customers agree or disagree with advertisements and stimuli.  Strategy Research uncovers areas of opportunity and competitive threats to your product launches.