家电市场研究

家用电器市场正在复苏并且不断增长。

受房地产市场回暖和消费者信心增强的推动，印度经济正在从衰退中复苏。这是一个充满机遇的时代，而 SIS 可以成为帮助企业利用机遇、实现繁荣发展不可或缺的一部分。

The rise of technology and mobile devices presents significant opportunities and changes in how consumers behave at home.  We provide expert market and data analysis that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.

Customer Research and Focus Groups provide insight on the attitudes and opinions of end-users.  Other methods such as home visits, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.

We are also a leader of In-Home and Video Ethnography, allowing our clients to see how customers interact with and use their products.  Gang surveys are popular with some manufacturers who need data to support decision-making.  Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.

随着制造中心的转移和全球商业新渠道的出现，SIS International 在国际市场的经验发挥了重要作用。

我们了解影响家用电器和家居相关产品购买的文化差异和复杂性。我们始终保持警惕；评估市场趋势并预测未来市场动向。我们致力于让您的业务变得更好。

我们提供：

• 焦点小组
• 客户访谈
• 家庭和视频民族志
• 共同创造
• 调查
• 竞争分析
• 市场机会、进入和规模研究
• 战略研究