多元化市场研究

什么是多样性？

Diversity is all about demographics. For example, it looks at gender, age, ethnic background, race, sexual preference, and religion. Overall, it ushers people from different backgrounds together. Why? Because your research should reflect diversity. Your business must chiefly serve customers across various income levels, social strata, and ethnic groups. Yet, many companies need to achieve diversity in 市场研究. Here’s why it’s crucial.

When it comes to market research, diversity isn’t a buzzword or a means to get positive PR. In fact, it is how you unlock real business insights. It can also get you products that are more inclusive via higher-quality research and more precise conclusions. You’ll certainly gain more practical and precise knowledge of what your consumers like. With enough diversity in your buyer cross section, you’ll feel the pulse of the broader market.

多元化市场研究为何如此重要？

Everyone’s voice is heard when diversity is a factor in your market research. Brands can connect with their target markets – regardless of who their buyers are or where they live. Including diversity in your market research is more critical than ever. Brands must reflect diversity, especially as our world becomes more connected yet more diverse. They must include it in their messages to connect with a broader audience.

主要职位

人们可以申请多元化、公平和包容 (DEI) 领域的多个职位。需要澄清的是，这是一个新的职业领域。此外，DEI 职位目前需求量很大，大多数求职者可能很难获得。以下是一些 DEI 职位：

• 首席多元化官
  • 首席 DEI 官
  • 首席文化官
• DEI副总裁
  • 文化副总裁
  • 文化总监
  • 供应商多元化总监
  • DEI 主管
• 多元化（或包容性）经理
  • DEI 经理
  • 多元化项目经理
  • 就业公平经理
  • 文化经理
  • 供应商多元化经理
• 个人贡献者
  • 多元化协调员
  • 多元化业务合作伙伴
  • 多元化顾问
  • 多元化培训师
  • 包容专家
  • 平等与多样性审计员
  • DEI 分析师
• 入门级
  • 多元化助理
  • DEI 实习生
  • 多元化项目助理
  • 多元化计划实习生

企业为何需要多元化市场研究

When Diversity is part of your company’s culture, you start to notice things. For example, it gives you insights that would have slipped by with a less inclusive strategy. You also gain access to abundant and more useful data. In addition, it helps you understand your target audience. It also helps you see the big picture and not just a small and limited view. For instance, should you concentrate on widening your research to cover a broader range of people? Because it will boost your results and give you the edge over those who focus on the same markets.

关键成功因素

1. 坚定的领导者。高层领导必须采取行动和发表言论，以强化 DEI 必不可少的观点，否则其他人可能会抵制或回避它。事实上，如果高层领导致力于这一议程，那么更多的改变是可能的。

2. 精心构建的方法。领导者必须将 DEI 与“变革管理”和“文化变革”视为同等重要的概念。他们需要严谨，因为这不仅仅是一项“举措”。

3. 可衡量性。您的 DEI 工作应既定量又定性。您可以使用参与度调查等工具获得反馈。您还可以经常举行经理/团队成员会议。

4. 责任制。让关键员工对实现 DEI 负责。这会激励他们完成您设定的指标。

关于多元化市场研究

We take the time to understand the brands we work with at SIS International. In addition, we carry out targeted and bespoke recruitment campaigns. Thus, we source the best possible participants who deliver natural diversity in research. We get to know the objectives of your study in detail. In other words, we’ll get familiar with what you’re trying to achieve, and why. Not to mention, we can find the best participants for your Focus Groups and other Market Research. Get peace of mind. Know that SIS is conducting your fieldwork to the highest possible standards.