医院管理者市场研究

医院管理不断发展，以提高护理质量和效率。 

Many Developed Economies have aging populations and healthcare needs that require strong decision making and efficient management.  At the same time, revolutionary technologies in Mobile Healthcare, Smart Health, cutting edge treatments and other disruptive technologies are changing the ways medical professionals work on a daily basis.  

Larger hospitals rely on talented Hospital Administrators to manage their daily operations.  Hospital Administrators focus on management and driving efficiencies in the operations.  They also involve daily decision making and budget management.  Their opinions and perspectives can be helpful in understanding broader purchasing decision maker in an organization.

自 1975 年以来，美国医生的数量一直与人口增长保持一致。相比之下，医院管理员职位数量却猛增。日益复杂的法规和技术正在推动行业变革。医院和机构需要更多管理员来跟上医疗保健服务的变化。

当今的医院管理者具有巨大的影响力和责任感。例如：

1. 
   

   医疗保健营销策略

   
   

吸引新业务仍然是医院管理者关注的问题。他们需要更多地了解目标市场。事实上，医院管理者的角色需要更多样化的技能，以利用地理、人口、心理和行为来优化绩效。

The US healthcare market size is the largest in the world.  Demand and Willingness to Pay for healthcare is high.  The size of the market also means there is the opportunity for innovation. There is also unrivaled purchasing power.  Hospital Administrators in the US are part of the most opaque healthcare system in the world. US hospitals are opaque in structure, regulation, access, and complexity.

2. 
   

    医疗保健领域的新兴趋势

   
   

Today’s Hospital Administrator has to pay attention to the significant trends affecting healthcare.  These trends include an increasing focus on consumerism.  There are also new technology trends, and physician/hospital alignment and collaboration. In the US for instance, they must also evaluate regulations such as the Affordable Care Act and how it affects payment sources.  They also ensure patient satisfaction, which is playing a more significant role in healthcare.

Cost containment is another of the significant trends affecting healthcare.  The modern Hospital Administrator will face increased pressure to cut costs.  These containment measures will make it difficult to provide quality care.  Another factor affecting cost containment is access to care.  A large percentage of the US population is without insurance coverage.  Employer-based coverage continues to decline. This decline places an extra burden on the Hospital Administrator.

3. 
   

   医疗保健行业挑战

   
   

该行业正面临多项挑战。这些挑战包括人口结构变化、消费者赋权和资源枯竭。医院管理人员还必须熟悉移动医疗等新技术。这项技术将对医疗保健服务产生巨大影响。此外，管理人员还需要了解其他挑战。例如，他们必须熟悉慢性疾病和病症。

医疗改革使医院管理者的工作变得更加复杂。现代管理者必须确保合规并进行宣传。阿片类药物危机是医疗行业面临的另一项挑战。管理者还需要为网络安全漏洞做好准备。

人员短缺是当今医疗管理人员面临的另一项挑战。医院管理人员还被要求解决工作场所的不平等问题。女医生的工资低于男同事。性别工资差距是一个大问题。歧视也存在。歧视会加剧人员短缺。受到虐待的员工辞职，使短缺问题更加严重。

下一步

医疗保健组织正在积极寻求医院管理人员。这些专业人员必须具备沟通和领导能力。他们还必须致力于提高护理质量并降低财务风险。医疗保健行业充满挑战且令人兴奋。医院管理人员拥有巨大的机会。这些专业人员可以提高医疗保健服务的质量和效率。

我们的经验

SIS has over 40+ years in conducting interviews, surveys and research engagements focused on Healthcare and Hospital Administrators.  We provide high level interviews with Hospital Administrators and purchase decision makers at a variety of medical facilities across the United States, Europe, Asia and worldwide.  We understand local customs and provide unparalleled access and insight to Healthcare decision makers.