化妆品市场研究

化妆品行业受地方、地区和全球趋势的推动。

化妆品制造商面临着持续不断的挑战，需要开发新产品、产品线扩展和配方，以吸引年轻、中年和老年男性和女性。此外，设计引人注目的包装以及在北美、欧洲、亚洲、拉丁美洲、中东和非洲的化妆品定位也带来了艰巨的物流挑战。如果一家化妆品公司想在这个以快速变化和竞争著称的行业中生存和盈利，就必须应对这些挑战。

化妆品市场研究解决方案

SIS International Research has over 30 years of cosmetics market research experience with qualitative, quantitative, online surveys, home application tests, packaging tests, and central location testing. Though we operate in many areas of commerce, cosmetics are, and will continue to be, an area of dedicated focus. No one evaluates potential markets or does the exhaustive type of competitive intelligence work we do, and of course our “store intercepts” and intensive focus groups are renowned for their result-getting effectiveness. SIS has extensive experience with fragrance testing and advanced skin care studies, too.

我们提供：

• 焦点小组
• 民族志
• 产品测试
• 家庭使用测试 (IHUT)
• 客户访谈
• 美容趋势追踪
• 共同创造
• 全渠道战略
• 竞争分析
• 市场机会、进入和规模

发掘新机遇

New companies consult with us regarding market entry studies that provide the most comprehensive overview of the possibilities and pitfalls ahead. SIS expertise in 化妆品市场调查 extends globally. We’ll be your bridge to new markets and cultures; discovering new pathways to prosperity. Let SIS offer your cosmetics firm invaluable insight into the hearts and minds of your customers. After all, it’s their thoughts and opinions that ultimately help shape your winning strategy. We look forward to helping you thrive as you bring beauty to the world, and to breathing in the sweet fragrance … of your success.