决策科学市场研究

决策科学市场研究

SIS 国际市场研究与战略


什么是决策科学市场研究?

数据很重要。很多领域都依赖于良好的数据来做出正确的预测。“决策科学”也是如此。简而言之,决策科学是一套用于指导决策的技术。我们可以将它作为一个涉及许多学科的领域在小规模和大规模上加以使用。例如,它使用经济学、机器学习和其他理论来形成关于问题的合理结论。企业在市场上必须克服许多问题。有些问题需要专业知识和技巧来处理。因此,在市场研究中使用决策科学至关重要。它必将提高它对你的价值。

决策科学市场研究为何重要?

Any approach to research needs to be, on some level, systematic. Often, that means changing up the methods. For example, we can use it when looking for different things. But to do that, the management of those resources needs to be competent. The project itself needs good decision-making. And that’s where decision science comes in. It is a multifaceted and comprehensive approach to management that allows it to produce valuable solutions to complex problems. Decision science market research helps company owners understand the supply scale. It also tells them the kinds of producers they should contact for business deals. In addition, it allows firms to know if a particular change in a product is worth it. And we’ve only scratched the surface of what a business can do with Decision Science. That little bit of management expertise can make a difference in a company’s success.

主要职位

值得注意的工作包括:

  • 市场研究分析师
  • 数据分析师
  • 行为分析师
  • 统计员
  • 数据管理员
  • 数据库技术员

Why Businesses Need Decision Science Market Research

许多企业破产是因为他们在某种程度上没有做好准备。他们没有考虑风险因素,成为市场众多陷阱之一的受害者。公司可以通过决策脱颖而出。这些决策不仅关乎市场,也关乎公司本身。根据市场数据制定并采取行动是一回事,但作为一家公司能够执行这些行动则是另一回事。决策科学之所以有用,是因为它能够在小规模和大规模上发挥作用。决策科学采用多种深入的方法来解决问题。这一特性使其能够提出智能解决方案。这就是它如此有价值的原因。

关键成功因素

Decision Science and Market Research both involve using large amounts of data. It’s essential to keep that data safe. In the modern-day, we have moved beyond the need for physical files. We now store data and move toward digital archiving. Digital files have an obvious advantage since they’re compact. They can also store more data than traditional ones. They still have limitations. Like physical files, contact with water in any way can damage them. That is a problem in large server rooms that need considerable electricity. So, make sure to prevent that. Additionally, a company should invest in cloud storage in the case of a disaster because any significant problem with the database can put its research far back.

Decision Science has been around in some form or fashion for a long time. Yet it was only in the modern day that there has been a heavy emphasis on computation. And in particular, machine learning and AI. So, there is now a need for expert technicians and professionals to handle these new systems well. Thus, a key advantage to any business using Decision Science is to have a good IT team.

关于决策科学市场研究

决策科学市场研究是一种非常复杂的市场研究方法,但之所以如此,是因为其潜力巨大。专家管理和领导对任何公司来说都是一大福音。决策科学对这一过程至关重要。它使您能够最有效地处理研究。焦点小组、访谈和调查对于您的研究成功至关重要。良好的定性和定量数据也是必要的。这些数据工具确保您从各个角度看待事物。确保您的攻击计划广泛而多样,确保您没有其他人可以利用的盲点。所有这些只会将您的业务推向更高的高度。

作者照片

露丝-斯坦纳特

SIS 国际研究与战略创始人兼首席执行官。她在战略规划和全球市场情报方面拥有 40 多年的专业知识,是帮助组织取得国际成功的值得信赖的全球领导者。

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