客户发现市场研究

客户是每个公司的核心。我们帮助您找到他们。

拥有创新的产品理念或对所有产品收取合理的价格是不够的。您仍然需要一个潜在的目标市场。当然，优化产品开发至关重要。更重要的是找到合适的专家来帮助您关注客户发现市场研究。企业应该花费所需的时间和金钱来优化客户发现市场研究。这种分析将帮助您了解您的客户。

Rather than seeing the big picture, Customer Discovery looks at the issue at the micro level. It’s better to do this type of research in person. The researcher interviews those involved and asks them how they deal with specific tasks. He or she will also find out if they have any challenges. This type of research is about discovering the customer’s needs and problems when trying to do a task.

客户发现市场研究方法

以下是进行客户发现市场研究的一些方法：

民族志

民族志是客户发现市场研究的完美工具。“民族志”一词描述了任何提供深入、详细描述一个族群日常生活和实践的定性研究项目。您将获得的见解可以让您全面了解市场和客户。商业组织可以获得企业规划各个方面的完整战略方向。一些市场参与者认为民族志是一种低效或耗时的工具。尽管如此，它可以提供有用的见解。该过程有助于公司了解消费者的要求和需求。

酷猎

酷猎是最简单的市场研究方法，因为它的概念，许多公司认为它是他们成功的秘诀。有些人将这种新技术称为趋势发现。对于酷猎，研究人员会根据您的业务需求观察市场。然后他们根据分析做出预测。您可以将酷猎作为趋势分析的一个子集，以做出更好的决策。   

街头采访和街头探险

The Street Expeditions technique, where the researchers do a complete analysis of different streets, is one of the best. It can provide you with complete information about the market. This analysis tells them what the customers are seeking. You will get information about the location of your target customers. This information will help you to increase your sales.

追寻趋势

Trend Hunting is the perfect way to understand what is on the mind of the public. It helps organizations to understand current cultural trends around the world. It also helps them to forecast what is going to happen in the market in the future. Businesses can use Trend Hunting to research their customers. It will assist them in discovering the market based on the latest trends.

社区洞察

社区洞察可能是进行客户发现市场研究的最佳方式。您可以收集并使用来自各种资源的社区洞察，为您提供组织目标市场的最新和相关数据。它可以帮助您了解消费者。它还可以帮助您制定更好的策略来发现新客户。

关于客户发现市场研究

You need customers who are willing to buy your products. Without them, your innovative ideas can never provide you with any benefit. You need to research your potential market to enhance your customer development. That is the only way to achieve success in the market. The methods mentioned above are beneficial for market research. They help you to understand the consumers around you. When you use them, you can make better decisions for your organization.