拼车市场研究

Ride Sharing is a transportation model that has become popular in major cities worldwide. Passengers download an app to their smartphone.  The passenger then requests a ride, and a nearby driver will accept the request.  The transaction is done through an app that manages the fare, payment and tip.  Passengers can leave reviews.  Ride Sharing apps have gained widespread popularity and have the potential to disrupt the transport industry and consumer daily habits.

拼车服务蓬勃发展

拼车风靡全球。这一概念可以追溯到 20 世纪 40 年代，当时汽油短缺。20 世纪 70 年代，在能源和石油危机期间，拼车再次出现。21^英石 世纪带来了高端技术。这些创新改变了我们看待拼车的方式。如今，借助智能手机应用程序，打车变得更加容易。拼车还利用了社交媒体、在线服务和 GPS 导航工具。 

The business model innovations that Ridesharing companies developed were a realtime marketplace of riders and drivers that match supply and demand, and an innovative mobile payment system.  Companiesmatch supply and demand in real-time, using GPS, mobile apps, payments technologies and passenger reviews.

The Ridesharing industry is booming worldwide.  The evidence is the explosive growth of rideshare companies over the past few years.  The industry has hundreds of thousands of drivers. It also has millions of users and billions in venture capital funding. In big cities like New York and Boston, ridesharing use is causing taxi medallions to drop in price.

许多人将 Lyft、Uber 和其他拼车服务视为出租车的替代品。这是一种全新的事物，正在改变人们的生活和文化。在某些城市，几乎不可能在街上叫到出租车。现在，能够请求汽车服务并在几分钟内叫到车，这改变了人们的生活。

改变传统的出租车和运输服务

如今，越来越多的人开始接受拼车服务。各大城市正遭受着前所未有的空气污染和其他污染。许多城市还面临着高速公路结构崩塌的问题，使用公共交通系统的人越来越少。这些问题迫使政府采取更多措施，而不仅仅是满足单人驾驶者的需求。拼车行业正在影响世界各地的经济和文化。

Vehicle ownership may decline in the coming years. Ridesharing will take up a more significant share in the transportation pie.  In the US, people may postpone buying a car because they have access to the Uber and Lyft services.  As the ridesharing industry grows, spinoffs are likely. Examples include courier services and food delivery. Ridesharing also provides a solution to people who would not have been able to afford to own a car. It’s also a boon to those who cannot afford to use a taxi service as their primary source of transport.

汽车共享正成为拼车的流行补充。汽车共享适用于人们短期需要用车的情况。这种模式对城市居民来说很有意义，因为他们往往只在 4% 左右的时间里使用汽车。地球也受益匪浅，因为许多汽车共享车队都包括电动汽车。这些车队的维护也比普通私家车更好、更新。这些因素进一步减少了共享经济对环境的影响。

拼车客户体验

拼车服务以独特的方式提升了客户体验。乘车结束后，客户可以给司机打 1 到 5 星的评分。评分会记录在司机的记录中，下次司机提供载客服务时会显示评分。评分为 4.8 分或更低的 Lyft 司机面临被裁员的风险。对于 Uber，这个数字是 4.6 分。

拼车的客户体验很重要。营销人员可以将学到的经验应用到其他共享市场，例如医疗保健。共享平台还可以展示人们如何买卖商品。除了客户体验外，拼车还具有巨大的社会效益。该平台增强了各个城市的流动性。

我们的工作

SIS has conducted many market research studies, interviews and Focus Groups with drivers and passengers.  We have also conducted numerous market assessments, strategy research and growth research studies.

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