Pesquisa de mercado para contar histórias

Os humanos contam histórias uns aos outros há milênios. 

Story Telling is an important part of history and the human experience.  In ancient times, humans communicated important information through stories around campfires.  Today, companies are opting for new ways to share information about their brands. They need innovative ways to reach the customers at their disposal. In a bid to foster loyalty and draw more customers, they have resorted to storytelling.

Relatar sua história agora é um componente essencial para estabelecer sua marca. Isso definirá como as pessoas veem você. Também permite que os clientes comecem a formar um relacionamento com você e sua empresa. Faça isso bem e você poderá desenvolver uma marca próspera com um grande futuro. As pessoas comprarão de você se gostarem do que você faz, dos seus ideais e das histórias que você compartilha.

Storytelling is an enormous realm that you can explore from many different perspectives. It involves sharing stories and experiences to a particular audience. These stories must have a sense of purpose. A key question arises thereof, how do you know the type of stories to tell? To answer this question, logic demands that companies conduct both Qualitative and Quantitative Research. In this way, they can improve the very pillars of the storytelling. 

A pesquisa de mercado ajuda a encontrar personagens apropriados

Companies sometimes recycle stories, and at times the method is over-used. Creating the perfect characters for the roles can also be tricky. Thus, market pesquisar comes in handy to form the base for character creation.  For example, the lead actor and antagonist are unlikely to make similar decisions. Qualitative Research equips the storytellers with the right data to form unique characters. It also helps them to develop roles for these characters. As a consequence, your storytelling will spur the reasoning of the customers.

A pesquisa de mercado ajuda no desenvolvimento de histórias autênticas

Ouvimos falar de histórias desmoronando devido a uma série de críticas negativas de clientes ou do público. Os roteiros que formam histórias devem ser originais, com senso de fluidez. A pesquisa de mercado evita que os contadores de histórias criem conteúdo repetitivo, enfadonho e sem brilho. Ele fornece uma diversidade de material a partir do qual você pode desenvolver histórias épicas. Histórias derivadas dessa pesquisa irão capturar a atenção do seu público. Eles também terão um impacto permanente na sua visão sobre um determinado produto ou ideia.

Pesquisa de Mercado cria ilustrações e metáforas

Sometimes, you can encapsulate your purpose in an incomprehensible chunk of the tale. Picking out the right metaphor to enable quick grasping of content is very crucial. Quantitative Research allows storytellers to come up with better metaphors. This type of Research can summarize a load of information to drive a point home. It serves to propel consumer satisfaction as well as win over stakeholders’ support.

A pesquisa de mercado ajuda os contadores de histórias a formar pontos de viragem e clímax

The turning point and the climax go hand in hand. Storytellers need a riveting turning point- from a wrong decision to a good one, which can elicit positive reaction about a particular product in the market. Market pesquisar can help to form a sound basis and reasoning for the turning point. It can also help storytellers to portray it in a positive light. A turning point trickles down to the climax. In the end, this climax aims to cement the understanding and ‘pledge of loyalty’ towards the product. Market research is critical if you want to achieve these lofty goals.

Sobre a pesquisa de mercado para contar histórias

Storytelling is the new mode of customer attraction. It leads to conviction towards a specific business product. It would help if you did proper and thorough market research so that the story is a success. It also has to meet its intended purpose, which is to help build your brand. In essence, market research is the backbone of any impactful storytelling.  We conduct:

• Embarque de história
• Home, Video & Street Ethnography
• Redação, Produção e Edição de Vídeo
• Oficinas de Marca
• Grupos de foco
• Cocriação