Pesquisa de mercado de eletrodomésticos

O mercado de Eletrodomésticos está de volta e crescendo.

Está a recuperar de um período de declínio e é impulsionado por uma melhoria do mercado imobiliário e pelo reforço da confiança dos consumidores. É um momento de grandes oportunidades e o SIS pode ser fundamental para ajudar as empresas a capitalizar e prosperar.

The rise of technology and mobile devices presents significant opportunities and changes in how consumers behave at home.  We provide expert market and data analysis that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.

Cliente Research and Focus Groups provide insight on the attitudes and opinions of end-users.  Other methods such as home visits, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.

We are also a leader of In-Home and Video Ethnography, allowing our clients to see how customers interact with and use their products.  Gang surveys are popular with some manufacturers who need data to support decision-making.  Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.

Com a mudança dos centros de produção e o surgimento de novos canais de comércio global, a experiência da SIS International nos mercados internacionais faz a diferença.

We understand the cultural differences and complexities that impact the purchasing of household appliances and home-related products. We’re ever vigilant; evaluating marketing trends and anticipating future market movements. We make it our business to make your business better.

Nós provemos:

• Grupos de foco
• Entrevistas com clientes
• Etnografia Doméstica e de Vídeo
• Cocriação
• pesquisas
• Analise competitiva
• Market Opportunity, Entry & Sizing Research
• Pesquisa de estratégia