Pesquisa de mercado de marca

As marcas são a personificação da promessa e da imagem pretendida de uma empresa. Uma marca é algo emotivo e vivo.

Com o surgimento do mercado global, a marca assumiu ainda mais importância à medida que novas culturas e populações flexibilizaram o seu poder de compra internacionalmente.

An established brand that connects globally gives companies a definite advantage over their competitors. Likewise, an intelligent re-tooling of an existing brand, or the clever creation of effective initial branding for new companies, can provide these businesses with increased visibility and market prominence.  Pesquisa de mercado da marca uncovers what is meaningful to customers.

Sobre nossas soluções de pesquisa de mercado de branding

A SIS International Research has spent many years researching and market-testing the effectiveness of business branding efforts. Through extensive fieldwork and in-depth focus group studies, we are able to track customers reactions and responses to any potential branding effort, helping companies focus on the most effective strategies moving forward.

We provide Brand Research and Strategy solutions:

• Teste de anúncios
• Pesquisa e rastreamento de marca
• Grupos de foco
• pesquisas
• Comunidades de insights on-line
• Entrevistas com clientes
• Testando usabilidade
• Rastreamento ocular
• Analise competitiva
• Market Opportunity, Entry and Sizing Research