비고객 시장 조사

비고객 시장 조사에서는 아직 고객이 아닌 사람들에 대한 통찰력을 찾아냅니다.

It is entirely new, but it will help your business grow. It helps find customers who are not interested in a business’s current product or service. These are the customers that drive businesses towards innovation. Non-customer market research can lead to the creation of something extraordinary.

Apple은 비고객 시장 조사의 가장 유명한 사용자 중 하나입니다. iPad 제작에 들어간 시장 조사에 대해 질문을 받자 Apple 창립자 Steve Jobs는 "[고객]이 원격으로 본 적이 없기 때문에 원하는 것이 무엇인지 말하기가 어렵습니다."라고 대답했습니다.

Some markets come into being with the sole purpose of disrupting existing, older ones. It can be tempting to do like Steve Jobs and move forward without doing market research. After all, is there anything to research if the product is brand new? When launching a company in a new market, though, it’s more important than ever to examine your market. Always research before you launch your business. Market research will help you to refine your expected customer segment.

비고객 인구통계가 혁신과 변화를 주도합니다

비고객은 자신의 요구 사항이나 원하는 사항에 대해 잘 알고 있습니다. 그러나 그러한 고객은 그러한 욕구와 요구 사항을 충족하는 방법을 알 만큼 상상력이 풍부하거나 혁신적이지 않을 수 있습니다. 기업은 비고객 시장 조사를 사용하여 해당 문제를 해결할 수 있습니다. 그들은 다양한 기술을 활용하여 상상력이 풍부하고 유용한 것을 생산할 수 있습니다.

Understanding Non-Customers is important in Blue Ocean Strategy, in which Non-Customers provide insights for targeting beyond your core market and gaining creative inspiration for innovations.  The non-customer market is vast; we can focus on it to build a unique product/service idea.  Below are Research methods to follow for reaching out to the non-customer needs:

정성적 시장 조사

Ethnography is a good start for businesses that want to use Qualitative 연구. It helps them understand the needs of the non-customer. Researchers can use it to study the culture, habits, and customs of the people to get closer to their needs. Online insight communities can also provide significant help. They inform entrepreneurs of the preferences of a particular group of customers/non-customers. It is one of the vital parts of brand research performance.

The co-creation technique is another method of non-customer qualitative market research. Co-creation is when different stakeholders come together to develop products and services.  Businesses can use this technique to find the ultimate wants of the non-customer. It is more like a table-to-table approach in management studies.

양적 연구

Quantitative market research uses numerical analysis techniques. It provides information useful to those involved in promoting products and services. In today’s world, mobile and app surveys are a fast and efficient way to do quantitative market research. There is a wide range of applications to survey the market. These applications design customized questions based on gender, age, and other demographics. They are of great help to businesses trying to create something innovative. You can count on these surveys to know more about the non-customers.

전략 연구

Also known as “desk research,” strategy research finds data for entrepreneurs. They can use it to take advantage of overlooked opportunities in other markets. Both internal and external 탁상 조사 options help deal with non-customers. These methods are generally cost-effective. Researchers can deploy them using the pre-recorded data through calls and interviews. It is not as effective as qualitative research methods. However, it helps businesses to find the needs and wants of the non-customer.

Non-customers are an Inspiration for Game Changing Innovation

The invention of the iPhone was a game-changer. Many businesses want to be as innovative as Apple. They’d love to create products that non-customers do not yet know that they want. Non-customer market research allows your business to be a game-changer. It helps brands make history for a lifetime.