ニューヨーク、2011年2月2日—

SIS インターナショナル リサーチのニューヨーク市オフィスは本日、マンハッタンのフラットアイアン地区にあるフォーカス グループ定性調査施設で 1,000 件目のフィールドワーク レンタルを祝いました。

同社は 1984 年に設立され、消費者、B2B、医療調査の回答者を収容できる施設を 2006 年に完成させました。ランドマークとして有名なフラットアイアン ビルから数メートル離れた場所にあるこのフルサービスの施設には、2 つの完全な面接室と 2 つの観察室があります。採用担当者、面接担当者、アナリスト、翻訳者、プロジェクト マネージャー、レポート作成者が常駐しています。

SIS New York mentioned some have had some memorable experiences at the facility over the past 5 years.

President of SIS International Ruth Stanat remarked: “One TV network shot footage for a TV show in our large room.  I remember another client asked us if we could bring a motorcycle into the facility.  A third memorable experience was when we rearranged the entire room to position beds and medical equipment to simulate an elderly person’s bedroom.”

Andrew Foley, project manager, mentioned that his favorite memory was when a scene from a 2010 Jim Carey movie was filmed a few yards from the facility and a film production crew put artificial snow along the streets in early autumn.

Stanat also noted: “The Focus Group Market has changed so much in the past years, going up and down with the financial crisis.  We have seen an uptick in requests for online methods.  But in many cases many clients still prefer to be face to face and the feeling of being able to observe respondents in-person.”

SISについて 

Founded in 1984, SIS International Research is a global 市場 Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. The company has served over 70% of the Fortune 500.