コネクテッドカー市場調査

The Automotive industry is transforming and embracing digital disruption.  Quantum leaps in technology over the past few years have allowed car companies to include Smart Technology and the Internet of Things (IoT) to transform the way people live and travel.  This is also leading to advances on car designs, systems, and features.

At the same time, competition is increasing.  No longer confined to Germany and Detroit, new hotspots in car development are emerging in Silicon Valley and China.  Strategically, more car makers are looking at ways to boost productivity and bring first-rate car models to consumers.

コネクテッドカー

Car connectivity is a hot topic in the industry as consumers are increasingly demanding smart technology and smartphone connectivity in their cars. Car makers are now providing infotainment systems that provide voice control and Internet connectivity.  Advanced driver assistance systems, remote monitoring, and control are some of the technologies that can generate the most demand. To meet the growing demand for car connectivity, automakers can work closely with service providers and tech companies in the next few years to stay ahead of the evolving tech landscape.

人工知能

潜在的に破壊的な自動車技術の 1 つは、自動車の人工知能の開発です。Google が発表した、ハンドル操作、ブレーキ、加速を自動的に行うことができる自動車群は、業界にとってゲームチェンジャーとなる可能性があります。自動運転車が主流になるにはまだかなり時間がかかりますが、部分的に自律的な車両は、業界が予想するよりも早く利用可能になるかもしれません。

自動運転車

GM’s Cadillac division already expects to release partially autonomous cars to the market soon. Audi and BMW have presented self-driving car concepts.  Self-driving cars could lead to the elimination of traffic lights, speed limits, and even driver’s licenses.  Smart vehicles could also coordinate and share information about traffic and plan routes accordingly.  Autonomous cars could be the next big thing in the next few decades and could change the very landscape of the automobile industry.

カーサブスクリプションサービス

One of the barriers to car ownership has been financing and the costs of maintaining vehicles.  With the rise of the sharing economy, car companies are innovating ways to provide vehicles as a service.  The benefit to consumers is reduced cost and risk of ownership.  Utilization of vehicles is higher, and consumers benefit from selecting different types of vehicles to suit their needs over periods of time.

コネクテッドカー市場調査について

Connected Car Market Research involves Qualitative, Quantitative, and Strategy Research.  Car Clinics are often the ideal research methodology in which Qualitative and Quantitative research can be conducted.

• Qualitative Research 方法には、フォーカス グループ、詳細インタビュー、民族誌学、アイ トラッキングも含まれます。
• 定量調査 can involve Mobile, Online, and Telephone surveys.
• 戦略リサーチ 競合分析、業界追跡、市場参入戦略、市場機会/規模の設定が含まれます。