映画試写会市場調査

映画試写会とは？

A Movie Test Screening is a film preview. Studios host Test Screenings before the film’s general release to gauge audience reaction. Researchers select the preview audience from a cross-section of the population. They ask these viewers to provide feedback in some form, usually in a questionnaire. Test Screenings are always a good idea. The movie’s backers and distributors need this data to see how they can maximize returns. But, few directors take solace in the brutal feedback a group of strangers may give their baby.

The idea of a Movie Test Screening is to get some fresh eyeballs on the project. Screenings ask for input from a select group. This group does not have an emotional attachment to the project. Moreover, it’s a way for creators and financiers to see what’s working and what’s not. It can be tempting to brief your audience with some context, but it’s best to let them develop their perception. There’s another benefit to watching the Movie Test Screening with your audience. You somehow view it through their eyes when you’re with them. You absorb their energy and can now sense when something is off.

映画の試写会はなぜ重要なのか？

テスト上映は、観客が映画をどう思うかを知るのに素晴らしい方法です。映画製作者は、映画の早期購入者が誰なのかを理解するのに役立ちます。こうすることで、映画の公開についてよりよい決定を下すことができます。テスト上映は、ラフカットに対する観客の反応を知るのに良い情報源です。映画製作者は、テスト上映からのフィードバックを利用して、公開日前に映画を変更することができます。

映画の試写会では、コメディが面白いのか、ホラーが怖いのかがわかります。これは、あなた、プロデューサー、スタジオの役に立ちます。映画をできるだけ多くの観客にアピールするにはどうすればよいかを決めることができます。試写会がなければ、映画の問題点はチェックされません。ただし、観客は慎重に選んでください。試写会がうまくいかないと、問題のある部分が指摘されないままになります。さらに悪いことに、映画を最もよく審査できない人々によって作品が酷評される可能性があります。

映画スタジオが映画の試写会を必要とする理由

In the past, filmmakers tended to revile Test Screenings. They resented how studio execs would use them to exact changes to their visions. Directors and producers now seem to find comfort in them. Test Screenings have become an integral part of filmmaking in the last few years. Large studios do them, and so do indie producers. Testing methods have become further advanced as more players come onto the scene. Market Research often begins before the film receives the green light.

Studios altered mega-hits like E.T. – The Extra-Terrestrial, following Test Screenings. Fatal Attraction and Pretty Woman also underwent many changes after their screenings. Furthermore, the practice has been around for decades – 1939’s The Wizard of Oz had a Test Screening. Comedies benefit from testing more than other genres. These screenings offer many alternate endings and jokes at different levels. Most studios use an outside Market Research firm to run the event. This firm also recruits audience members.

映画試写会の成功要因

Several factors can influence a movie’s success. These factors include the producer, distributor, story, and genre. The promotion frequency, leading actors, and film rating also affect it. The most popular method for testing your film is organizing a theatrical screening. You then invite people to watch it through promotions and giveaways. The drawback is that theatrical screening is the most expensive option. Are you an indie filmmaker trying to save a few thousand bucks? The next best option is organizing an online Movie Test Screening.

映画試写会調査について

Movie Test Screening is a form of 定性市場調査. Your audience, in this case, is like a Focus Group, and your questionnaire is like a survey. As with Focus Groups, your Movie Test Screening will have a moderator. You can also view Movie Test Screening as 市場参入調査. Any tweaks made to your film will become part of your Go-to-Market Strategy.

SISインターナショナル・リサーチ provides Movie Test Screening Research. Contact us today to learn more about this and other types of 市場機会調査.