家電市場調査

家電市場は復活し、成長を続けています。

住宅市場の改善と消費者の自信の高まりにより、景気は低迷期から回復しつつあります。今は絶好のチャンスの時であり、SIS は企業が資本を獲得し、繁栄する上で不可欠な存在となり得ます。

The rise of technology and mobile devices presents significant opportunities and changes in how consumers behave at home.  We provide expert market and data analysis that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.

お客様 Research and Focus Groups provide insight on the attitudes and opinions of end-users.  Other methods such as home visits, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.

We are also a leader of In-Home and Video Ethnography, allowing our clients to see how customers interact with and use their products.  Gang surveys are popular with some manufacturers who need data to support decision-making.  Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.

製造拠点が移行し、グローバルな商取引の新しいチャネルが出現する中、SIS International の国際市場での経験が大きな違いを生み出します。

We understand the cultural differences and complexities that impact the purchasing of household appliances and home-related products. We’re ever vigilant; evaluating marketing trends and anticipating future market movements. We make it our business to make your business better.

我々が提供します：

• フォーカス・グループ
• 顧客インタビュー
• ホーム＆ビデオ民族誌
• 共創
• 調査
• 競合分析
• Market Opportunity, Entry & Sizing Research
• 戦略リサーチ