スキンケア市場調査

化粧品およびスキンケア業界は、急速に変化するトレンド、新たな製品成分、進化する顧客の期待を取り入れたグローバルな業界です。

化粧品・スキンケア業界は、かつては特定の年齢層向けだった製品が、今では男女を問わずあらゆる年齢層に求められるようになったことで、急速な成長と変化を遂げています。

変化する顧客ニーズを理解する

New technologies have surfaced.  Customer are able to measure their skin needs and track changes on their phone apps.   They are able to customize their products and their make-up using small devices that create customized color make-ups while determining what products they need to take care of the health of their skin.   Customers are more engaged in this process and eager to try these new products.

私たちの研究は、次のような疑問に答えます。 なぜ.

After conducting numerous product tests, fragrance tests, electronic skin device tests, app testing , and packaging design studies, companies gain insights to make decisions on products, price and positioning.   Companies use these findings and promote their innovations to customers digitally.  Online and exclusive website information made available to customers who are now members of an exclusive club often receive an unlimited amount of information about new products by a brand on their mobile device.

適切な質問をする

市場調査は、クライアントの製品開発や社内のニーズに関する質問に答えることができます。

製品の改善や開発のための調査を実施している企業にとって、私たちの使命は、顧客と緊密に連携して、顧客が開発プロセスのどの段階にいるのか、あるいは既存の製品に変更を加える必要があるかどうかを把握することです。

The data that we collect during this process; (whether it is home usage tests or facility testing and interviews) ,  that process will determine what direction or corrections are made to insure their product remains competitive.

行動と態度の解釈

Since products are tested on a multi-country level, we are able to gather data from various cultures to determine differences and better understand participant needs and price points for sales once the product is ready for purchase.  The participant is the customer we are aiming to keep.

Culture can impact the fieldwork process.   Skin tones, cultural requirements for different types of skin tones and economic levels for purchasing can differ dramatically from culture-to-culture.

Education and income also impact the outcome of testing.  Our tests meet strict criteria determined by our client whether it be ethnic background, income levels which would indicate the amount of disposable income a participant may have who purchases these products.

期待を管理する

Any change during the fieldwork process or if a participant does not fully respond to questionnaires or follow instructions for product usage will affect results.  We use every possible precaution to insure that the process during the research meets the client expectation along with having the appropriate number of additional participants should someone drop out or we eliminate them.

Project managers monitor every phase of the study to insure that quotas are met and that the participant fully understands the process of the test.  Participants meet with the client after testing and include their own personal products so that the client can see the buying behavior of the participant.

感覚とパッケージに関する洞察

As we deep further into the research, we can determine why a product that sells in the store may not necessarily sell on line.    Digging deeper we use sensory testing and packaging design.   Products on line may not show the full package nor is the participant able to get a true sense of a crystal jar verses a plastic one.

Fragrances are tested during client meetings with the participants who use subliminal feelings to describe the effects of the product.    All of these factors equal a quality product that our client is striving for and price point finalized by the client to remain competitive.

商品の配置と小売店のデザイン

パッケージと製品容器は開発され、承認されており、製品はブランド専用の店舗、または各ブランドが指定されているデパートで、高級化粧品およびスキンケア売り場に足を踏み入れる人々の注目を集める場所に置かれる準備ができています。

What will attract that customer?   Brand loyalty?  A new and innovative product introduced on line and advertised?  Lighting and sampling of new products combined with an  in store event , exclusive to the brand ? A unique store design which attracts and pulls in a new client?   Our research includes, store design, store mapping, customer awareness and purchasing practices supported by data.   Our in depths studies have provided new ways to shop and purchase cosmetic and skin care products.

スキンケアの研究とテストについて

SIS International Research は、30 年以上にわたって世界をリードする市場調査会社であり、化粧品市場における製品テスト、そして現在では化粧品業界を取り巻くコンポーネントのテストのスキルを磨き上げてきました。

次回のスキンケア市場調査およびテスト プロジェクトについては、当社にお問い合わせください。