ストーリーテリング市場調査

人類は何千年もの間、互いに物語を語り合ってきました。

Story Telling is an important part of history and the human experience. In ancient times, humans communicated important information through stories around campfires. Today, companies are opting for new ways to share information about their brands. They need innovative ways to reach the customers at their disposal. In a bid to foster loyalty and draw more customers, they have resorted to storytelling.

あなたのストーリーを伝えることは、ブランドを確立する上で不可欠な要素です。それは、人々があなたをどう見るかを決定します。また、顧客があなたやあなたのビジネスとの関係を築き始めることも可能にします。それをうまく行えば、素晴らしい未来を持つ繁栄するブランドを築くことができます。あなたの活動、あなたの理想、あなたが伝えるストーリーが気に入ったら、人々はあなたから商品を購入するでしょう。

Storytelling is an enormous realm that you can explore from many different perspectives. It involves sharing stories and experiences to a particular audience. These stories must have a sense of purpose. A key question arises thereof, how do you know the type of stories to tell? To answer this question, logic demands that companies conduct both Qualitative and Quantitative Research. In this way, they can improve the very pillars of the storytelling.

市場調査は適切なキャラクターを考案するのに役立ちます

Companies sometimes recycle stories, and at times the method is over-used. Creating the perfect characters for the roles can also be tricky. Thus, market 研究 comes in handy to form the base for character creation. For example, the lead actor and antagonist are unlikely to make similar decisions. Qualitative Research equips the storytellers with the right data to form unique characters. It also helps them to develop roles for these characters. As a consequence, your storytelling will spur the reasoning of the customers.

市場調査は本物のストーリー展開に役立ちます

顧客や視聴者からの否定的なレビューが続いたためにストーリーが崩壊したという話は聞いたことがあるでしょう。ストーリーを構成する脚本は独創的で、流れがあるものでなければなりません。市場調査は、ストーリーテラーが繰り返しばかりで退屈でつまらないコンテンツを作成することを防ぎます。市場調査は、壮大なストーリー展開を展開できる多様な素材を提供します。このような調査から生まれたストーリーは、視聴者の注目を集めます。また、特定の製品やアイデアに対する視聴者の見方に永続的な影響を与えます。

市場調査はイラストや比喩を生み出す

Sometimes, you can encapsulate your purpose in an incomprehensible chunk of the tale. Picking out the right metaphor to enable quick grasping of content is very crucial. Quantitative Research allows storytellers to come up with better metaphors. This type of Research can summarize a load of information to drive a point home. It serves to propel consumer satisfaction as well as win over stakeholders’ support.

市場調査はストーリーテラーが転換点やクライマックスを形成するのに役立ちます

The turning point and the climax go hand in hand. Storytellers need a riveting turning point- from a wrong decision to a good one, which can elicit positive reaction about a particular product in the market. Market 研究 can help to form a sound basis and reasoning for the turning point. It can also help storytellers to portray it in a positive light. A turning point trickles down to the climax. In the end, this climax aims to cement the understanding and ‘pledge of loyalty’ towards the product. Market research is critical if you want to achieve these lofty goals.