Ricerche di mercato ad Atlanta

Atlanta è la città più grande della Georgia e una delle città più grandi degli Stati Uniti.  

The metropolitan area has approximately 6 million people and its GDP is the eighth largest in the country.  SIS provides full-service Market Research and strategy solutions in Atlanta with a highly skilled fieldwork team.

Atlanta benefits from an educated workforce and a low cost of living relative to other global cities. Many major companies have operations in Atlanta, including over 75% of the Fortune 500.

Il centro di Atlanta ha la più alta densità di popolazione.  Buckhead is a suburban affluent area and has stylish upscale shopping areas. This area which is easily accessible to respondents can be useful in conducting Focus Groups.  Marietta is another suburban area with major companies such as Lockheed Martin.

Fiorente centro economico

Atlanta is home to many of the world’s leading companies —-CNN, Coca Cola and Delta airlines.  It is a gateway to the South USA.

The city is vying for investment and competing with other global cities for investment, sporting events and corporate headquarters locations.  Atlanta received international recognition when it was chosen as a location for the Olympics in 1996.

It is a major regional transportation hub.  The Atlanta Hartsfield Airport is one of the largest airports in the world.  It is also a logistics hub that has a major impact on global operations and logistics.

Media, broadcasting and entertainment are important industries. Turner Broadcasting, which owns CNN, is headquartered in Atlanta. The weather channel is also in the metro area. The population makes the region a major DMA market in which to promote products and to advertise to consumers. Increasingly, the city is working to attract film and movie companies to film movies there.

Grande mercato di consumo

Atlanta has a large consumer base that benefits from a high standard of living and an educated workforce.  The area has leading universities, such as Emory University and the University of Georgia. 

La città è considerata multiculturale con un'ampia rappresentanza di diversi gruppi etnici e lingue parlate. Questa diversità può rendere Atlanta un forte mercato di prova per progetti di ricerca.

Buckhead, pictured, is an ideal place for Focus Groups.  The area hosts trendy restaurants, large businesses, and beautiful scenic streets.

Industria tecnologica in crescita

The technology industry is growing in Atlanta.  Also known as “Silicon Peach”, the city has attracted many tech startups. Atlanta’s lower cost of living has been accelerating growth in the IT industry there.  AT&T Mobility is headquartered there as well as a growing number of startups. SIS provides executive interviews, market entry & sizing, customer research, B2B focus groups, competitive intelligence, branding insights and employee surveys in Atlanta.

Informazioni sulle ricerche di mercato ad Atlanta

We provide Focus Group Recruitment, moderation, survey interviewing, data collection, translation and transcription.  Our Strategy Research Group provides Reporting, Analysis, and On-The-Ground Consulting.  Some recent projects include:

• SIS ha condotto focus group tra professionisti dei call center per testare e comprendere le opinioni sulle nuove cuffie.
• SIS conducted in-depth interviews (IDIs) among Food and Beverage executives.
• SIS conducted Focus Groups with Fleet Managers, Fleet Operators, and Senior Trucking Business decision makers, given Atlanta’s national importance in the trucking and transportation industries.