Étude de marché non-client

Les études de marché non-clients révèlent des informations sur les personnes qui ne sont pas encore vos clients.

It is entirely new, but it will help your business grow. It helps find customers who are not interested in a business’s current product or service. These are the customers that drive businesses towards innovation. Non-customer market research can lead to the creation of something extraordinary.

Apple est l’un des utilisateurs les plus importants d’études de marché non-clients. Interrogé sur l'étude de marché ayant mené à la création de l'iPad, le fondateur d'Apple, Steve Jobs, a répondu : « il est difficile pour les clients de vous dire ce qu'ils veulent alors qu'ils n'ont jamais rien vu de tel. »

Some markets come into being with the sole purpose of disrupting existing, older ones. It can be tempting to do like Steve Jobs and move forward without doing market research. After all, is there anything to research if the product is brand new? When launching a company in a new market, though, it’s more important than ever to examine your market. Always research before you launch your business. Market research will help you to refine your expected customer segment.

La démographie des non-clients stimule l’innovation et la transformation

Un non-client connaît très bien ses besoins ou ses désirs. Cependant, ces clients ne sont peut-être pas suffisamment imaginatifs ou innovants pour savoir comment répondre à ces désirs et besoins. Les entreprises peuvent utiliser des études de marché non-clients pour résoudre ce problème. Ils peuvent exploiter les différentes techniques pour produire quelque chose d’imaginatif et d’utile.

Understanding Non-Customers is important in Blue Ocean Strategy, in which Non-Customers provide insights for targeting beyond your core market and gaining creative inspiration for innovations.  The non-customer market is vast; we can focus on it to build a unique product/service idea.  Below are Research methods to follow for reaching out to the non-customer needs:

Étude de marché qualitative

Ethnography is a good start for businesses that want to use Qualitative Recherche. It helps them understand the needs of the non-customer. Researchers can use it to study the culture, habits, and customs of the people to get closer to their needs. Online insight communities can also provide significant help. They inform entrepreneurs of the preferences of a particular group of customers/non-customers. It is one of the vital parts of brand research performance.

The co-creation technique is another method of non-customer qualitative market research. Co-creation is when different stakeholders come together to develop products and services.  Businesses can use this technique to find the ultimate wants of the non-customer. It is more like a table-to-table approach in management studies.

Recherche quantitative

Quantitative market research uses numerical analysis techniques. It provides information useful to those involved in promoting products and services. In today’s world, mobile and app surveys are a fast and efficient way to do quantitative market research. There is a wide range of applications to survey the market. These applications design customized questions based on gender, age, and other demographics. They are of great help to businesses trying to create something innovative. You can count on these surveys to know more about the non-customers.

Recherche stratégique

Also known as “desk research,” strategy research finds data for entrepreneurs. They can use it to take advantage of overlooked opportunities in other markets. Both internal and external recherche documentaire options help deal with non-customers. These methods are generally cost-effective. Researchers can deploy them using the pre-recorded data through calls and interviews. It is not as effective as qualitative research methods. However, it helps businesses to find the needs and wants of the non-customer.

Non-customers are an Inspiration for Game Changing Innovation

The invention of the iPhone was a game-changer. Many businesses want to be as innovative as Apple. They’d love to create products that non-customers do not yet know that they want. Non-customer market research allows your business to be a game-changer. It helps brands make history for a lifetime.