Le marketing mobile consiste à atteindre les clients lorsqu'ils utilisent Internet en dehors de l'environnement de bureau traditionnel de leur domicile ou de leur bureau.
L'utilisation accrue des smartphones, iPads, tablettes et autres appareils mobiles similaires pourrait faire du marketing mobile un incontournable pour de nombreuses entreprises en ligne. Le marketing mobile utilise des médias interactifs qui aident les clients à obtenir des informations de localisation et des informations urgentes grâce à la connectivité sans fil. Il est utile pour toutes les parties prenantes, y compris les organisations et les clients. Les consommateurs peuvent rechercher un produit nécessaire n’importe où et à tout moment. Les organisations peuvent accéder à des acheteurs mondiaux potentiels à tout moment et en tout lieu.
Le marketing mobile modifie radicalement le paysage commercial actuel.
Marketing via cell phones, especially through text messages, is widely used throughout the world. It is estimated that a recipient of a text message will read it within minutes, a phenomena that may increase a consumer’s response rate to an advertising message.
Many companies have developed large databases of customers’ information and send them promotional packages and special offers through text messages. Enterprise solution software can assist businesses in sending mass marketing messages within a single click. In addition to being cost effective, this software may also turn out to be one of the most prompt ways of marketing and advertisement.
Notifications SMS
Le marketing à distance, tel que le marketing mobile par SMS ou SMS, ne reçoit pas toujours un accueil aussi chaleureux qu'une vue en temps réel d'un produit. Le service de messagerie multimédia (MMS) est une étape vers la représentation bidimensionnelle (2D) et tridimensionnelle (3D) des produits. Une organisation peut envoyer un MMS à ses clients afin de présenter une meilleure image de ses produits.
Notifications push
Push notifications constitute another type mobile marketing that is used globally. Apple introduced this technology to its smartphones, and many companies later adopted it. Push notifications may be an efficient way to communicate with end-user customers. These notifications “pop up” as messages on clients’ mobile phones, informing clients of new events or developments in a phone application without their actually having to open up the relevant application.
Companies can benefit from the adoption of push notifications because this technology can allow them to alert customers or new products or discounts. A push notification can also function as a “call to action” ad. A push notification interrupts the user in the midst of whatever function he is using on his phone, such as surfing the Internet, and alerts him to a new development. If the development appeals to him, he can then click on an embedded link and then visit the company’s application or website.
Marketing de géolocalisation
Mobile marketing may have revolutionized marketing techniques, and the Global Positioning System (GPS) may have revolutionized mobile marketing. GPS enables consumers to locate any business, restaurant, hotel, school, or hospital within few seconds. GPS may aid companies in capturing the attention of their target consumers. Location-Based Services (LBS) is another form of mobile marketing that can operate without GPS and send marketing messages to customers based on their location.
Considérations
One of the advantages of mobile marketing for an organization may be its ability to directly connect with its end-user customers. Using this technology effectively may yield favorable results for companies. Many people consider their cell phones to be for their personal use and may become irritated by mobile marketing messages. Companies that adopt a conscientious attitude towards customers’ privacy may reap more benefits from mobile marketing than companies that do not.
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