Etude de marché en Tunisie, Afrique

Études de marché et stratégie internationales SIS

Industries clés

Most of the land in Tunisia is arable. As a result, it exports wheat, barley, olives, dates, and fresh fruit. Its main export is olive oil.

Le oil and mining sectors also make lots of money. The resources mined include phosphates, iron, ore, zinc, and gold.

Tunisia also has a strong services sector. The main focus of that sector is tourism. But, it also includes retail trade and defense. All of these sectors boost revenue.

Quartiers

Tunisie

Tunis is the largest city. It is also home to the most people. This bustling city offers a lot of energy with its busy nightlife. It’s where everyone comes to enjoy themselves. Tunis also has many ancient sites and museums.

Sfax

Sfax est la deuxième plus grande ville de Tunisie. Elle possède de nombreux sites et de belles attractions. Sfax possède un port de pêche. Elle traite également des phosphates, des olives et des noix. De plus, de nombreux Sfaxiens pratiquent le commerce.

Sousse

Sousse is the third-largest city in Tunisia. Like Tunis, this city offers sizzling nightlife. It also has beautiful beaches with turquoise waters. Sousse has a rich history. In addition, it offers many fun activities. In fact, Sousse is the perfect getaway.

Les tendances

Ecommerce is a trend that continues to grow in Tunisia. Moreover, more digital networks are being installed right through the country. Because of this, Tunisians are doing more and more online shopping.

The energy market of Tunisia has also seen growth. Tunisia produces thermal power from natural gas. In fact, it is the main source of energy. The government is also increasing other energy sources such as hydro and wind power throughout the country.

Avantages et atouts du marché

Tunisia’s tourism sector is growing. History buffs love Tunis since it is the gateway to the ancient city of Carthage. The country expects the tourism sector to take off post-COVID.

Another market strength is Tunisia’s strategic location. Its position is perfect to supply Europe. This location makes it a prime trading partner with many countries.

Base de consommateurs

The people of Tunisia are very selective. They do a lot of research before they buy. Tunisians also check quality compared to competing products. Their product promotion is unique. It is a mix of word-of-mouth from families and direct selling. Thus, public opinion can decide a company’s sales and place in the market.

La plupart des grandes entreprises ont des agents dans presque toutes les villes et tous les quartiers. En fait, les clients locaux sont souvent réticents à acheter de nouveaux produits et de nouvelles marques s'ils n'ont pas d'agents.

Reasons to Grow Your Business in the North Africa Market

Again, the strategic location is an advantage. That’s because it’s so easy to ship goods to Europe. Tunis, the capital, is also in the right spot. It’s easy for business owners to trade with Europe. Investors should not miss this chance.

La société tunisienne est accueillante et compte une importante communauté d'expatriés. De plus, sa main-d'œuvre est d'un niveau élevé. Les Tunisiens ont prouvé qu'ils pouvaient bien travailler avec des personnes d'autres pays.

Le pays dispose également d’un excellent système scolaire. Cette nouvelle peut être un soulagement si vous avez une jeune famille. De plus, la Tunisie est l’endroit idéal pour démarrer votre entreprise.

Another reason to choose Tunisia is that the government is trying to increase foreign direct investment. Already it gives excellent tax breaks to foreign investors. But, there is a downside. You’ll only get the exemption if no company in Tunisia produces something similar. The government also limits the VAT charged for importing capital goods.