Etude de marché en Tunisie, Afrique

Industries clés
Most of the land in Tunisia is arable. As a result, it exports wheat, barley, olives, dates, and fresh fruit. Its main export is olive oil.
Les secteurs pétrolier et minier gagnent également beaucoup d’argent. Les ressources extraites comprennent les phosphates, le fer, le minerai, le zinc et l'or.
Tunisia also has a strong services sector. The main focus of that sector is tourism. But, it also includes retail trade and defense. All of these sectors boost revenue.
Quartiers
Tunisie
Tunis is the largest city. It is also home to the most people. This bustling city offers a lot of energy with its busy nightlife. It’s where everyone comes to enjoy themselves. Tunis also has many ancient sites and museums.
Sfax
Sfax est la deuxième plus grande ville de Tunisie. Elle possède de nombreux sites et de belles attractions. Sfax possède un port de pêche. Elle traite également des phosphates, des olives et des noix. De plus, de nombreux Sfaxiens pratiquent le commerce.
Sousse
Sousse is the third-largest city in Tunisia. Like Tunis, this city offers sizzling nightlife. It also has beautiful beaches with turquoise waters. Sousse has a rich history. In addition, it offers many fun activities. In fact, Sousse is the perfect getaway.
Les tendances
Ecommerce is a trend that continues to grow in Tunisia. Moreover, more digital networks are being installed right through the country. Because of this, Tunisians are doing more and more online shopping.
The energy market of Tunisia has also seen growth. Tunisia produces thermal power from natural gas. In fact, it is the main source of energy. The government is also increasing other energy sources such as hydro and wind power throughout the country.
Avantages et atouts du marché
Tunisia’s tourism sector is growing. History buffs love Tunis since it is the gateway to the ancient city of Carthage. The country expects the tourism sector to take off post-COVID.
Another market strength is Tunisia’s strategic location. Its position is perfect to supply Europe. This location makes it a prime trading partner with many countries.
Base de consommateurs
Le peuple tunisien est très sélectif. Ils font beaucoup de recherches avant d’acheter. Les Tunisiens vérifient également la qualité par rapport aux produits concurrents. La promotion de leurs produits est unique. C'est un mélange de bouche-à-oreille des familles et de vente directe. Ainsi, l'opinion publique peut décider des ventes et de la place d'une entreprise sur le marché.
La plupart des grandes entreprises ont des agents dans presque toutes les villes et tous les quartiers. En fait, les clients locaux sont souvent réticents à acheter de nouveaux produits et de nouvelles marques s'ils n'ont pas d'agents.
Reasons to Grow Your Business in the North Africa Market
Again, the strategic location is an advantage. That’s because it’s so easy to ship goods to Europe. Tunis, the capital, is also in the right spot. It’s easy for business owners to trade with Europe. Investors should not miss this chance.
La société tunisienne est accueillante et compte une importante communauté d'expatriés. De plus, sa main-d'œuvre est d'un niveau élevé. Les Tunisiens ont prouvé qu'ils pouvaient bien travailler avec des personnes d'autres pays.
Le pays dispose également d’un excellent système scolaire. Cette nouvelle peut être un soulagement si vous avez une jeune famille. De plus, la Tunisie est l’endroit idéal pour démarrer votre entreprise.
Another reason to choose Tunisia is that the government is trying to increase foreign direct investment. Already it gives excellent tax breaks to foreign investors. But, there is a downside. You’ll only get the exemption if no company in Tunisia produces something similar. The government also limits the VAT charged for importing capital goods.
Etude de marché en Tunisie
Tunisia is a unique country that is ripe for investment. Want to enter the Tunisian market? Do your Qualitative and Quantitative research. You’ll also need to do Strategy research. Your market research can also involve Focus Groups, Interviews, and Surveys. Our company provides all these services and more. Contact us now, and let’s see how we can work together.