Étude de marché au Moyen-Orient

The Middle East presents new opportunities with growing populations, improving infrastructure, and numerous growing industries.

The region is a major oil-producing area, helping to fuel growth in the region.  Though Global oil prices plummeted in 2015, many economies were spared a sharp economic downturn due to prudent reserves set aside for just such an eventuality.

Malgré les fluctuations des prix du pétrole, les pays du Moyen-Orient dans leur ensemble affichent toujours de forts taux de croissance. Des taux de croissance démographique élevés, des programmes de libéralisation économique et des paysages d’investissement de plus en plus favorables font du Moyen-Orient une destination croissante pour les investissements étrangers.

Economies in the Middle East are diversifying and making strides in the Global Economy.  Companies in the region have recently expanded globally, such as Dubai Ports World, Emirates Airlin,e and Saudi Aramco.

Les marchés du Moyen-Orient se caractérisent par des taux de croissance démographique élevés, ce qui entraîne une croissance des marchés de consommation.

Des populations plus jeunes peuvent signifier un intérêt accru pour les applications, les médias et l'éducation.

Social unrest often leads to sectarianism, which can disrupt nations and their economies. In the case of the Middle East, it is the cause of much oil price volatility. Continued political reforms and regional initiatives that unite the countries of the Middle East with shared trade investments will assist in easing societal tensions in the region. In addition, developing private sector revenue streams not dependent on oil will also be imperative in the future.

Points chauds économiques

Economic Hot Spots in the region currently include Dubai, Abu Dhabi, Cairo, Istanbul, Doha and Manama.  Gulf markets are working to build vibrant cities and are creating specially-zoned urban areas that are targeted to strategic growth industries, such as Education, Healthcare and Financial Services.  Already, some universities from the United States and Europe have built university campuses in the region, seeking to educate talented students.   Tourism is also growing in markets such as Dubai and Abu Dhabi.

Gulf States have also launched programs to attract sporting events.  Global sporting events like the FIFA World Cup, WWE Wrestling, F1 Grand Prix, Golf championships, and World Rugby Sevens Series have hosted or plan to host major events in the region.

Opportunités

Opportunities for investment and profitable business ventures are still plentiful in the Middle East.  Major drivers of international investment reside in the Hospitality, Construction, and Real Estate industries. Egypt is thought to be stabilizing while Morocco has improved export and tourism revenues. Kuwait and Qatar have weathered the oil price drop with little or no visible downturn. With petroleum prices expected to rise in the next couple of years, there is little reason to believe the Middle East won’t continue to present excellent business opportunities.

Etude de marché au Moyen-Orient

SIS International Research conducts Market Research in the Middle East.  With over 40+ years research experience in the region, we provide cutting-edge insight.  We conduct:

• Groupes de discussion
• Entretiens approfondis
• Communautés en ligne
• Enquêtes
• Analyse compétitive
• Recherche d’opportunités de marché et d’entrée.