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Publications | Market Research Reports & Thought Leadership | SIS International
Research & Thought Leadership

Publi­ca­tions.

Original research, sector forecasts, and methodological frameworks drawn from 40+ years of primary fieldwork across 135+ countries. Each publication reflects proprietary data and practitioner-level analysis — from supercritical energy modeling to post-pandemic consumer segmentation and Gen Alpha behavioral research.

SIS International Research Publications
50+
Published Reports
01

Informes de la industria
& Sector Analysis

Proprietary research spanning energy transition forecasting, air travel cabin innovation, channel distribution intelligence, and sensory profiling methodology — each grounded in primary fieldwork and expert panel interviews.

02

Comportamiento del consumidor
& Demographic Research

Generational cohort analysis, post-pandemic behavioral shifts, and the emergence of new consumer segments — from Gen Alpha’s digital-native purchase influence to the “Gen C” consumers formed by the COVID-19 inflection point.

Buyer Behavior After Coronavirus
Post-PandemicBehavioral Shift

Buyer Behavior After COVID: The Permanent Shifts in Purchase Patterns

Quantifying which pandemic-era behaviors are permanent — accelerated e-commerce adoption, health-conscious consumption, hybrid work spending reallocation — and which are reverting to pre-2020 baselines.

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Gen C Consumer
Gen CConsumer Segmentation

The Rise of Gen C: A New Consumer Cohort Defined by Crisis

Profiling the cross-generational “Gen C” segment — consumers whose brand relationships, channel preferences, and value hierarchies were fundamentally reshaped by the pandemic experience.

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Generation Alpha Research
Gen AlphaYouth Research

Generation Alpha: Digital-Native Purchase Influence & Family Dynamics

How children born after 2010 are reshaping household purchase decisions, screen-mediated brand discovery, and the methodological challenges of ethically researching a pre-teen cohort.

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Generation Z Research
Generación ZMétodos cualitativos

Generation Z: Research Methods for Capturing a Skeptical Cohort

Recommended qualitative and quantitative methodologies — from mobile ethnography to gamified surveys — for accurately capturing the attitudes, values, and purchase behaviors of Gen Z respondents.

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Women in Leadership
Gender EquityPersonal

Women in Leadership: Pathways to Senior Management, 1970s–1980s

Historical analysis of the structural and cultural factors that enabled women’s advancement into executive roles — and what that trajectory reveals about persistent barriers in today’s corporate landscape.

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03

Methodology Guides
& Business Strategy

Practical frameworks for recession-proofing operations, building scalable business models, and selecting the right research methodology — distilled from four decades of applied consulting experience.

04

Regional Intelligence
& Market Entry

Country-specific market analyses, export strategy frameworks, and political-economic risk assessments for companies navigating expansion into complex or volatile geographies — from Japan’s mid-market export corridors to post-Chávez Venezuela.

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Tailored to You?

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