NUEVA YORK, 2 de febrero de 2011—

La oficina de SIS International Research en la ciudad de Nueva York celebró hoy su alquiler de trabajo de campo número 1.000 en sus instalaciones de investigación cualitativa de grupos focales ubicadas en el distrito Flatiron de Manhattan.

La empresa, fundada en 1984, completó la construcción de las instalaciones en 2006, capaces de albergar a encuestados para estudios médicos, B2B y de consumo. Las instalaciones de servicio completo, ubicadas a metros del famoso edificio Flatiron, cuentan con dos salas de entrevistas completas y dos salas de observación. Cuenta con reclutadores, entrevistadores, analistas, traductores, gerentes de proyectos y redactores de informes.

SIS New York mentioned some have had some memorable experiences at the facility over the past 5 years.

President of SIS International Ruth Stanat remarked: “One TV network shot footage for a TV show in our large room.  I remember another client asked us if we could bring a motorcycle into the facility.  A third memorable experience was when we rearranged the entire room to position beds and medical equipment to simulate an elderly person’s bedroom.”

Andrew Foley, project manager, mentioned that his favorite memory was when a scene from a 2010 Jim Carey movie was filmed a few yards from the facility and a film production crew put artificial snow along the streets in early autumn.

Stanat also noted: “The Focus Group Market has changed so much in the past years, going up and down with the financial crisis.  We have seen an uptick in requests for online methods.  But in many cases many clients still prefer to be face to face and the feeling of being able to observe respondents in-person.”

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Founded in 1984, SIS International Research is a global Mercado Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. The company has served over 70% of the Fortune 500.