Was ist Mobile Marketing?

Beim mobilen Marketing geht es darum, Kunden zu erreichen, wenn diese das Internet abseits ihrer herkömmlichen Desktop-Umgebung zu Hause oder im Büro nutzen.

Die zunehmende Nutzung von Smartphones, iPads, Tablets und ähnlichen Mobilgeräten hat Mobile Marketing für viele Online-Unternehmen zu einem Muss gemacht. Mobiles Marketing nutzt interaktive Medien, die Kunden dabei unterstützen, über drahtlose Verbindungen orts- und zeitabhängige Informationen zu erhalten. Es ist für alle Beteiligten hilfreich, einschließlich Organisationen und Kunden. Verbraucher können jederzeit und überall nach einem benötigten Produkt suchen. Organisationen können potenzielle globale Käufer an jedem Ort und zu jeder Zeit erreichen.

Mobiles Marketing verändert die aktuelle Geschäftslandschaft drastisch.

Marketing via cell phones, especially through text messages, is widely used throughout the world.  It is estimated that a recipient of a text message will read it within minutes, a phenomena that may increase a consumer’s response rate to an advertising message.

Many companies have developed large databases of customers’ information and send them promotional packages and special offers through text messages.  Enterprise solution software can assist businesses in sending mass marketing messages within a single click. In addition to being cost effective, this software may also turn out to be one of the most prompt ways of marketing and advertisement.

SMS-Benachrichtigungen

Fernmarketing, wie etwa mobiles Marketing per SMS oder Textnachrichten, wird nicht immer so positiv aufgenommen wie eine Echtzeitansicht eines Produkts. Multimedia Messaging Service (MMS) ist ein Schritt in Richtung zweidimensionaler (2D) und dreidimensionaler (3D) Darstellung von Produkten. Ein Unternehmen kann seinen Kunden eine MMS senden, um ihnen ein besseres Bild seiner Produkte zu präsentieren.

Mitteilungen

Push notifications constitute another type mobile marketing that is used globally.  Apple introduced this technology to its smartphones, and many companies later adopted it. Push notifications may be an efficient way to communicate with end-user customers. These notifications “pop up” as messages on clients’ mobile phones, informing clients of new events or developments in a phone application without their actually having to open up the relevant application.

Companies can benefit from the adoption of push notifications because this technology can allow them to alert customers or new products or discounts.  A push notification can also function as a “call to action” ad.  A push notification interrupts the user in the midst of whatever function he is using on his phone, such as surfing the Internet, and alerts him to a new development.  If the development appeals to him, he can then click on an embedded link and then visit the company’s application or website.

GeoLocation-Marketing

Mobile marketing may have revolutionized marketing techniques, and the Global Positioning System (GPS) may have revolutionized mobile marketing.  GPS enables consumers to locate any business, restaurant, hotel, school, or hospital within few seconds. GPS may aid companies in capturing the attention of their target consumers. Location-Based Services (LBS) is another form of mobile marketing that can operate without GPS and send marketing messages to customers based on their location.

Überlegungen

One of the advantages of mobile marketing for an organization may be its ability to directly connect with its end-user customers. Using this technology effectively may yield favorable results for companies.  Many people consider their cell phones to be for their personal use and may become irritated by mobile marketing messages.  Companies that adopt a conscientious attitude towards customers’ privacy may reap more benefits from mobile marketing than companies that do not.

Kontaktieren Sie uns für Ihr nächstes Mobile-Marketing-Forschungsprojekt.