智慧旅遊市場研究

露絲·史塔納特

智慧旅遊市場研究

SIS 國際市場研究與策略

Numerous companies and politicians have struggled for decades to advance solutions to tackle traffic congestion, yet commute times continue to increase in most of America’s city centers. The age of smart mobility is a robust new era in transport, which is being ushered in by new business models inspired by disruptive technologies and the sharing economy.

 

智慧出行的興起

從無人駕駛汽車送披薩等簡單的事情到用手機支付停車費,智慧城市的崛起正在讓市中心的生活再次變得酷起來。城市的復興吸引了千禧世代來到城市,也促使人們對交通和個人汽車擁有的態度改變了。

來自不同城市的許多模型已經證明,城市居民不必用私家車創造機動交通來改善可及性。例如,舊金山的「步行城市」模式、Leap(一種基於資訊通信技術的按需交通服務)、Uber和Lyft等共乘系統以及各種自行車共享項目,讓無數人無需出門就能享受城市生活。車。

智慧移動的實際應用

Companies such as Ericsson have developed smart apps to meet transportation needs in large cities. For example, the company has produced a tourism planner app to help tourists get around the city of Stockholm, Sweden. Then there is the pick-up planner, designed to meet the transportation needs of people with limited mobility. There’s also the dynamic bus scheduler, which notifies bus drivers of obstructions ahead and suggests alternative routes they can take.

City managers can leverage the Internet of Things. They can use video surveillance, monitors, and radio frequency identification tags, all communicating with each other to detect essential areas where municipal services are lagging, keep tabs on the functioning of vital infrastructure, and update decision makers on how to make urban areas more habitable and manage city growth.

現在有一種更全面的、門到門的出行方式,而不是作為唯一出行方式的舊的私人交通模式。污染、都市化、互聯互通、擁塞和全球化等大趨勢正在推動從私家車轉向共乘、共乘和綜合出行等新商業模式。

Smart mobility is available, though on an irregular basis, in a marketplace mostly consisting of small, private actors. In spite of this, service providers and individual consumers are already taking advantage of smart services and technologies in several major cities.

智慧旅行附帶的資訊服務有可能顯著改善旅行者的體驗。旅行者可以做出適應性選擇,以避免系統故障並重新控制自己的旅程時間。他們可以根據個人喜好(例如便利性或成本)選擇旅行偏好。智慧出行可幫助使用者避免擁堵,進而提高出行舒適度。智慧出行的互聯本質使旅行者能夠透過在旅行時存取線上服務來建設性地利用旅程時間。

人為因素和設計因素的重要性

向可行的智慧出行過渡將在應對貧窮、氣候變遷、公共衛生和性別不平等等常見挑戰方面發揮關鍵作用。自動駕駛、共享出行平台和電動車等進步使交通更加環保、安全、高效和包容。

Smart mobility should serve not only as a means of enhancing mobility but also as a way of connecting people and goods, cities and regions, knowledge and innovation. Smart mobility is needed to develop efficient, livable cities that will attract top talent and investment. It is the key to sustainable development of cities, taking into consideration the fact that six out of every ten people on earth are expected to live in urban areas by 2030.

智慧旅行才剛開始

智能出行有望成為一種趨勢。共乘、叫車服務等被譽為「出行1.0」。在這方面,Mobility 2.0 預計將重點放在用戶體驗,並不斷增加專業化程度。移動 3.0 很可能會看到由區塊鏈驅動的無人駕駛汽車和部分所有權模式被普遍接受。

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