SIS 国际研究公司宣布推出其数字市场研究解决方案。

随着客户越来越需要快速且经济高效地与世界各地的受访者进行接触，新服务应运而生。客户受益于数字分析和受访者参与度的提高。SIS 在 YouTube 上发布了一段新视频“未来是数字化的”，以展示其数字化愿景（点击此处查看）。

新的数字解决方案包括：

• 数字社区
• 在线焦点小组
• 视频采访
• SIS 情报应答月度订阅

SIS 数字社区包括以下功能：

• 在线论坛和公告板
• 概念测试
• 在线日记
• 受访者日记
• 调查和民意调查
• 研究练习和活动
• 文件共享
• 聊天
• 移动连接
• 警报和提醒
• 通过奖励和徽章提高受访者的参与度

这 Digital Research solutions complement and expand the company’s recent work in doing qualitative and quantitative multicountry studies for major research companies and large companies. The launch coincides with a record year of global digital projects for the company about Smart Home, Smart Tech, Smart Lighting, Connected Cars, Wearables, EduTech and Smart Retail.

Ruth Stanat, CEO of SIS, mentioned, “We are very pleased to launch our Digital Research solutions to provide customer and digital insight solutions for a fast-paced global economy. Our differentiation is the human element. We deliver insight on the human side of technology. With strict human vetting and recruitment processes, we add value by providing more insight for better value. Digital research complements traditional primary research, providing better insight.”

Ruth 解释了数字化研究作为三赢价值主张的好处：参与者获益，因为研究更有趣、更方便、更便携。研究提供商获益，因为可以更快、更便宜地开展更大规模的研究。客户获益：以更少的成本获得更多见解。自动化和分析更好。客户享受规模成本效益。技术使客户与消费者联系更紧密。

The company identified three points of differentiation with its Digital research offering. SIS has access to hard-to-reach audiences including High Net Worth Individuals (HNWIs), B2B, Automotive and Healthcare segments. The Digital offering boosts global scale and cost efficiency. The company provides unparalleled language capabilities.

Ruth Stanat 表示：“技术客户越来越需要了解采用技术时的人为因素。我们的定位与我们公司的资源和当前项目以及客户对数字和人性化洞察的需求具有战略契合性。”

SIS 还宣布成立数字化转型部门，专门致力于技术创新和新机遇开发。这一战略职能表明了其对敏捷开发新技术的承诺。

关于 SIS 国际研究 Inc.

SIS 国际研究 (www.sisinternational.com) is a leading global full-service Market Research & Strategic Market Intelligence firm providing comprehensive market research solutions in China, Asia, the Americas, Europe and worldwide. The company provides Qualitative Fieldwork, Quantitative Data Collection, Market Intelligence and Market Strategy Research.

Headquartered in New York City and founded in 1984, the company has key offices in London, Frankfurt, Los Angeles, and Shanghai. Our coverage is Nationwide US, Europe, the Middle East, Africa, and Asia and we serve over 50 industries. SIS offers many other innovative products and services for our client’s decision-making.