知识产权市场研究

International intellectual property law involves bilateral and multilateral agreements that seek to augment domestic rules that govern and protect intellectual property (IP). Most cross-border IP issues are addressed through the World Intellectual Property Organization (WIPO).

In the world of business, intellectual property issues are increasingly being encountered given its highly globalized environment wherein thousands of companies participate. Given the level of competition resulting from this climate, companies realize the importance of protecting their intellectual properties. IP includes a broad range of concepts including trade names (such as “Starbuck’s”), an industry report conducted by a research firm, movies, images, books, cooking recipes, medicines, trade secrets, manufacturing processes, and architectural design.

最常见的问题往往会导致昂贵而痛苦的诉讼，即专利、版权和商标侵权指控。继现代企业赖以蓬勃发展的技术基础设施之后，与数字内容、软件设计、域名和数据库有关的产权也是冲突的温床。这使得知识产权成为任何想要在全球舞台上蓬勃发展的企业的重要组成部分。

For managers, knowledge of IP fundamentals will not only help protect their companies’ intellectual assets but also help steer their companies away from hostile legal suits arising from allegations of IP infringements. The sheer abundance of players, products, and services in just about any business sector increases the risk of companies from having their intellectual assets misappropriated by other entities. While some infringements are unintentional, others are calculated and committed by unethical business entities.

即便如此，遵守全球商业最佳实践的组织的管理者也必须遵守和执行国际公认的知识产权保护法。追求知识产权 (IPR) 符合他们的最佳利益，因为：

1. 它保护那些为公司带来竞争优势的资产
2. 增强品牌影响力
3. 阻止公司侵犯现有权利
4. 可以通过许可或技术转让将其作为收入来源
5. 它增加了公司的市场价值

关于知识产权市场研究

市场研究揭示保护知识产权的见解、情报和策略。以下是我们的解决方案：

• 受保护知识产权侵权的二次研究
• 客户研究
• 商标市场混淆研究
• 新兴市场研究
• 中国市场研究
• 关键意见领袖研究
• 灰色商品市场研究
• 经销商研究
• 思想领袖访谈
• 专家采购

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关于 SIS 国际

SIS 国际 提供定量、定性和战略研究。我们提供决策所需的数据、工具、战略、报告和见解。我们还进行访谈、调查、焦点小组和其他市场研究方法和途径。 联系我们 为您的下一个市场研究项目提供帮助。