Market Research and Competitive Intelligence for Banks, Insurers, and FinTech

Structured assessment of financial technology vendors based on interviews with institutions that have deployed the product. Findings cover integration timelines, production-environment performance versus demo claims, total cost of ownership, and the operational changes required for adoption. Technology committees use this to shortlist vendors with evidence instead of sales presentations.

Country-specific market entry analysis built from interviews with local banking executives and regulatory officers. Findings cover licensing requirements and timelines, local competitive dynamics, customer acquisition cost benchmarks, and the specific trust signals that drive adoption in each market. Regulatory roadmap identifies the approvals, capital requirements, and compliance obligations that must be satisfied before launch.

Named regulatory frameworks (Basel III/IV, MiFID II, PSD3, Dodd-Frank, AML/KYC directives) mapped to the specific operational, product, and technology changes they require. For each regulation, the analysis identifies compliance timelines, the departments and systems affected, and where the regulatory change creates vendor procurement or system upgrade decisions. Legal and compliance teams use this to plan implementation budgets and resource allocation.

Usability testing results from banking app, trading platform, and onboarding flow evaluations conducted at SIS’s NYC facility and online. Findings identify the exact step where users abandon the process, the security perception thresholds that affect trust, and the design changes that would improve conversion. For a digital banking client, SIS identified that identity verification took three times longer than the competitor benchmark, accounting for 60% of onboarding abandonment.